What is polywrapping?

30 August, 2019

Polywrap is a thin but durable polythene packaging that usually encases direct mail or other literature such as magazines, brochures, catalogues, books and other similar items in order to protect them during their postage journey. Specialist machinery is used to automate the process of polywrapping, allowing for flexibility in size and a speedy packaging process overall. Biodegradable and compostable alternatives are also widely available.

The benefits of polywrapping

Direct mail is still a prevalent method of reaching specific target audiences or simply differentiating your marketing strategy from that of competitors who are investing more heavily in digital. If you are sending physical promotional material to your clients and prospects, there are several factors which you may find greatly appealing:

  1. Polywrapping is an excellent alternative to envelopes, firstly because it is far more cost-effective, less time consuming, and more adaptable to the exact shape of the items you are enclosing, but it also keeps postage costs down as it’s considerably lighter.
  2. From a branding and marketing perspective, when your magazine or brochure lands on the recipient's doorstep, they are immediately drawn into your message as your unique artwork is instantly visible, encouraging them to open the package rather than dispose of it, presuming it to be merely another irrelevant promotional campaign.
  3. If you are sending multiple items, polywrap can help you keep the volume of the package down and make sure that any loose sheets don’t slip out and get lost.
  4. Polythene is durable, meaning that when your mail is out there fighting the elements of national and international postage travel, it’s protected from water, grease, and wear and tear.

Environmental concerns and polywrapping

Understandably, the publishing industry gets a lot of negative press when it comes to its contribution to the current environmental issues we are facing. Single-use plastic is not merely an eyesore in our oceans; it’s a significant issue that is endangering wildlife and also affecting human life.

Luckily, there are biodegradable alternatives to polythene, and they are gaining huge popularity amongst distributors of literature and direct mail. Asendia has a vast network of suppliers and is able to advise on the most suitable and cost-effective options for your particular business, so if you are considering boosting your environmental credentials by using compostable alternatives, you’d be certainly partnering with a reputable and experienced third party distributor when it comes to environmentally friendly mailing.

What does the Asendia polywrapping service include?

Our facility in Southampton houses two Stima polywrapping lines which enable us to process large packaging jobs as well as unique and custom sized items (poly bagging services are also available). We are proud to demonstrate our ISO accreditations, which show our commitment to not only quality but also sustainability.

If you’d like to learn more about our polywrapping services, please visit our website or contact our mailing specialists directly for more information.

To find out more about how our polywrapping service can reduce your impact on the environment, get in touch with the team here at Asendia.