The Polywrapping Process Explained

03 October, 2019
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Polywrapping your magazines and brochures is the smartest way to ensure that they reach your audience in the best possible condition. You don't want to spend all your direct mail marketing budget just to land a soggy, dog eared magazine in your customer's postbox.

Enclosing and sealing your direct mail items in polythene wrap ensures they reach their destination looking fresh, preserved, and ready to serve the purpose they were intended for. What's more, you can choose environmentally friendly varieties of polywrap to keep your business in line with conservation ethos.

Let's take a look at how the polywrapping process works.

Step 1: Creating your content

At Asendia, we offer a full suite of services. If you're working with us to create and print your direct mail, polywrapping then simply becomes the next step of our service.

Alternatively, you can get your material printed with a third party and delivered to us for polywrapping and shipping. Whatever avenue you go down, you should ensure that your publication meets your aesthetic and marketing requirements. If you're selecting transparent polywrap, it's crucial that your cover page is attractive and compelling. Furthermore, you may wish to print the address directly onto the copy – ensure that this is done in the correct location and is clearly visible.

It's also vital to check that your polywrapping service provider is able to cater to your needs and has experience in handling your particular type of items. At Asendia, we regularly polywrap the following types of direct mail for our clients:

  • Magazines
  • Journals
  • Catalogues
  • Direct mail
  • Newspapers
  • Reports

Step 2: Selecting the polywrap material

When selecting a polywrapping material, you need to establish your environmental objectives. While polythene is widely recyclable, it's not as readily accepted by many recycling centres.

Asendia's polywrapping services are ISO 9001 and 14001 accredited, which covers our production planning, maintenance and customer service procedures, giving you the assurance that our processes are always ethical and tailored for your unique requirements.

When it comes to selecting your polythene, we are able to source biodegradable and recyclable materials, as well as plain and printed polythene. Your choice will, of course, be largely affected by the cost and quality you're after. Whatever your needs, however, Asendia has access to excellent trade rates from our suppliers, so have a chat with us about the most suitable options for your business.

Step 3: Size and seal

Your printed material is loaded into the Stima polywrapping machine where any extra inserts such as a carrier-sheet are added. The collated articles are then lined up on a sheet of polythene and automatically sealed.

One significant benefit of polywrapping is the ability to encase your items, regardless of how unique the sizing is. Unlike paper envelopes, your polywrap can be adjusted to fit the bespoke dimensions of your catalogues or brochures. If you'd like a more customised approach for lumpy mail, we also offer a polybagging service. To get more details, just click here.

Asendia is proud to offer a host of services that save you time and money. If you'd like to see our polywrapping machines in action, just watch this insightful tour of our Bedford Mail Fulfilment House.

To find out more about the polywrapping services we provide, get in touch with our friendly team.

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