Spending time on the basic building blocks of a direct mail campaign is crucial to success

Digital technology has given businesses a range of new channels through which to reach their customers, from email, to social media, and beyond. These digital channels have grown so quickly that many expected them to become the preferred choice for marketers. And yet, through it all, direct mail has retained its status as one of the most effective marketing tools available. In fact, the average response rate for direct mail is more than 36 times what it is for email, the medium that was once expected to replace it with better response rates.

Asendia branded direct mail.

Tips for building a successful Direct Mail Campaign

  • Know your target. 80% of the success of your campaign depends on targeting the right people with the right offer.
  • Recognise what success looks like. It should be possible to summarise the outcome you want from your direct marketing campaign in one short sentence.
  • Be creative while also considering postage. Use of colour, texture, and clever folds can make an impact. QR codes, augmented reality, or embedded audio and video can also heighten curiosity.
  • Use quality data. Quite simply, it’s all about your data. A quality mailing list is necessary to reach the right person at the right address.
  • Know whether your message got through. Having the capacity to handle responses, whether that means brochure requests, call centre enquiries, or data capture, is vital.

10 Simple Steps to Successful Direct Mail

Find out how to get more out of your direct mail campaign in our '10 Simple Steps to Successful Direct Mail' guide.

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Find out how Direct Mail is helping to drive sales in e-Commerce

Global direct mail is a proven method for creating new business for e-tailers. Find out how you can grab your audience's attention amidst the noise of social media and email.

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50%

of shoppers visit a brand's website after receiving direct mail

44%

of consumers bought a product after receiving direct mail

20%

share direct mail with someone else

The Benefits of International Direct Mail

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Effective and personalised marketing to target customers

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Higher response rates compared to digital communication tools

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Increase campaign ROI through an integrated approach