Key trends in the publishing market – including challenges and obstacles for both print & publishing

12 January, 2021

Mail Press and Publishing

Times have been tumultuous for the print and publishing industries.

However, despite numerous well-documented and long-term challenges, the simple fact that strong demand for quality publications still exists is cause for optimism.

With that in mind, we look at some of the key trends and challenges in the sector.

  • Escalating Costs

    A perfect storm of high pulp costs, decreasing throughput, and soaring energy and transportation costs are making printing more expensive. Publishers will have to innovate to stay profitable. Reducing page counts, finding more cost-effective delivery solutions, and going digital-first are just some of the ways we can expect publishers to adapt.

  • Sustainability

    Driven largely by reader expectations, there will be an increasing emphasis on sustainability. Compostable wrappings, biodegradable or recycled paper, and sustainable delivery will become more prevalent, and publishers will need to find affordable ways to go green.

  • Revenue Streams are changing

    We’re seeing a big shift in revenue streams for publishers from the advertising market to the user market. This means it will be more important than ever for publishers to tailor their products to their readerships and build on brand strength and visibility.

  • New Subscription Models

    With less revenue from advertisers, publishers will have to continue developing new paid subscription models to meet the needs of their readers. Digital-first publications will be key to this – although print remains a vital supporting channel!

How can publishers keep pace with these trends and overcome these challenges?

Forming the right logistical partnerships is vital. Finding a partner that can provide a full range of cost-effective publishing production solutions, from planning and marketing through to print and distribution, will help publishers stay on top in a fast-changing market.

To learn more about the trends and challenges in the print and publishing sector, and how Asendia can help cut costs and grow readerships, watch our video for insights from Asendia’s publications experts. Or, if you’re ready to get a quote on the international distribution of your publications, contact us today!

 

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