Tapping into the 500 million people across the world who also have English as their first language is a great way to start expanding into new online markets overseas with social media and SEO.
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- Geography: Social media sites will allow you to reach audiences based on their location, a simple scatter gun approach could easily allow you to reach thousands, if not millions, of people by simply selecting your target country, but this won’t give you a great ROI, particularly if you have a specific customer you’re looking for.
Search Engine Optimisation (SEO)There’s a modern saying that if you’re not on the front page of Google, you don’t exist. You’ve worked hard to make the top search results in the UK, so you’ll need to continue this work overseas.
We’ll assume you’re already set up on Google Analytics and Search Console but there are other things you’ll need to consider too:
- Google Ads: As with social media, Google will take into consideration the location of people using their search engine. To kick-start this, you’ll may need to utilise Google Ads to help reach people in your target locations.
- Content: The content on your site is not just important to encourage customers to make purchases, it’ll also help search engines choose your website as a top result in search queries. Research keywords your customers are likely use in Google, create backlinks in written content to show your content is consistently relevant and update your content regularly to show your site is alive and well.
- It’s not just about Google: While Google is the largest search engine, Microsoft’s BING is the second and well used across the world. Make sure you’re set up with a Webmaster Tools Account so you’re ranking with them too.
- Tools and plugins: Using an SEO tool or plugin will give you a strong indication that your website content is meeting the constantly evolving requirements to be included in their search results.
Taking the above one step further, whether it’s on social or within a search engine, offering a location-based promotion to new international customers is a great way of encouraging them to click through to your site and making a sale.
You can easily build this into your content or even as a pop-up on your sire that triggers when they click through. Either way it’ll help you capture their data for a Data Protection Act/GDPR compliant future marketing campaign.
While these will give you, some starting points for getting your global expansion started, remember to research your own specific markets based on your type of ecommerce business so you can lay strong foundations for success.
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We handle the fulfilment and shipping of international orders for some of the biggest etail brands in the world and hundreds of smaller online stores too.
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