France B2C E-commerce Report 2019

06 May, 2019

E-Commerce Destinations

GDP is forecast to grow by 3.2% in 2019.

‘France is one of the main e-commerce markets at European and global level, a growing market, with savvy consumers who do not hesitate to buy out of their borders, so to approach this interesting market with a smart return policy is a key factor to success.’
Hernando Cuadros, E-commerce Industry Manager, Asendia Spain

This new report by Ecommerce Foundation explores the B2C e-commerce market of France, including the consumer behaviours and trends in this country. The report also contains expert interviews with Asendia and SAP, global manufacturer of enterprise software.

Infrastructure & Logistics

France ranks highly in the LPI index, which reflects perceptions of a country's logistics based on efficiency of customs clearance process, quality of trade and ease of logistics services. They are also doing well in the Ease of Doing Business Index and the E-Government Development Index.

E-commerce Landscape

Amazon is the leading online retailer in electronics and media, accounting for more than €1 billion in sales. With regards to consumer preference in payment methods, bank cards are the widely used method by French customers, followed by online banking, and there is a healthy percentage of consumers who prefer to shop cross-border.

The report also contains information on the top online stores, the most preferred delivery methods, the number of online shoppers and average online spend.

 

Click me

Related Insights by Asendia
6 March, 2024
Asendia and what3words collaborate to streamline deliveries to the…

By leveraging Asendia UK's extensive network and what3words' precise location technology, retailers can expand their reach into ME markets…

4 March, 2024
The opportunities and challenges of Direct to Consumer (D2C) ecommerce

The digital age has brought many benefits to retailers, but none more so than allowing almost all businesses to now bypass intermediaries,…

24 January, 2024
What FTAs does the UK have and and what are the benefits they offer…

Take a closer look at the FTAs currently in place between the UK and other parts of the world