Critical factors for cross-border e-commerce success in China

08 August, 2019

With a fast-growing population, unemployment falling and GDP rising 7.5% year-on-year, China is becoming a premier e-commerce destination for more and more retailers.

China holds one of the biggest shares of the global e-commerce market, but to succeed in China requires a detailed understanding of Chinese culture, payment preferences and how they shop online.

The e-commerce landscape in China - and how to make it work for you

Single’s Day (November 11th) is the biggest shopping holiday in the world and, in 2017, China alone generated $25 billion in online sales; clearly, there’s huge appetite for e-commerce. Government schemes to improve infrastructure nationwide and connect China’s rural edges are also promising signs for future growth.

But tapping into such a huge market isn’t without its challenges. Competition is fierce in China and dominated by e-commerce giant Alibaba, which holds 58% of total retail e-commerce sales. The following competitor,, holds just 16%. However, Chinese consumers are open to new brands and will pay for foreign products they know and trust, if you can prove you’re a genuine and established brand, you’ll reap the rewards in cross-border sales.

Chinese consumer delivery preferences at a glance:

  • 88% of Chinese consumers search for websites that offer free delivery
  • 66% expect no minimum spend to qualify for free delivery
  • 90% would shop online more if there were a wider range of delivery options
  • 89% say it’s important to have a specified delivery date
  • 76% would like to be offered same-day delivery

For more information on the Chinese e-commerce market, visit our webpage that’s dedicated to this exciting destination.

To stand out from the crowd, offer Chinese consumers the services they want, from online payments (preferred by 80% of shoppers) to faster deliveries (items bought cross-border are expected in under a week).

China B2C E-commerce Report 2019

We offer this free light report in partnership with the Ecommerce Foundation. It reviews the current e-commerce landscape of China.


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Asendia’s Premium Goods solution has features tailored for Chinese cross-border shoppers. It includes end-to-end tracking, and utilises our partnership with China Post for trusted final mile delivery.

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Chinese consumers are spending more money than ever online, offering fantastic opportunities for those who can deliver the premium service, reliability and trustworthiness Chinese shoppers demand. Asendia can help you make a success of this fast-growing, high-spending market.

Get a quote for your international parcel delivery requirements to China today.