6 Tips for Successful International E-commerce

14 November, 2019

It’s finally come to that exciting moment when you’re ready to launch your brand on the international scene. Whichever way you look at it, you’re going to be dedicating a large portion of your time and budget to creating assets that speak to an international audience and then making sure you can deliver your goods to those new destinations.

Understandably, it can be a little overwhelming. So to help you, we’ve compiled a detailed list of what it takes to ensure you’re set up for successful international e-commerce.

Do your market research

Know thy customer. Sure, your international buyers may have many things in common with your domestic ones, but there will be fundamental differences. You need to study the culture, purchasing habits, pain points and preferences of your international customers.

Competitor analysis also falls under this category. Check which vendors are selling similar products to yours, study their marketing campaigns, their customer base, and their price points. You then need to establish the differentiating factors that will set your product apart.

Do a SWOT analysis of your product relative to the market you’re promoting in. You need to take every precaution to educate yourself on the opportunities and threats that may challenge your success in that country to ensure that you are best prepared.

Infallible order fulfilment

Online shopping is no longer a novelty. Even in an underdeveloped market, many consumers have already had positive experiences with online shopping and the expectations have been established. As an international seller, you can’t rely on people’s understanding that their goods have to cross a border.

For this reason, you need an order fulfilment partner who is experienced in delivering to your destination and is able to offer you and the customer all the necessary facilities such as shipment tracking, as well as a variety of collection and delivery options.

Have a good returns policy

You can be sure that customers will be investigating your website in search of your returns policy. Particularly where large sums of money are involved in the transaction. Asendia offers effective returns management across a broad number of destinations. We will process your return and check the contents to help you make effective decisions in regards to escalations and refunds.

Offer locally accepted payment methods

Exchanging money online is all about trust. With so many fraudsters exploiting the internet, many of us have been in a position where we have found something we really liked online, but had no way of determining whether the seller’s website was legitimate. So, to avoid a nasty surprise on our bank statements, we’ve abandoned the cart altogether. That’s not how you want your customers to feel before making a payment.

Showing your buyers the payment platforms that they are used to dealing with in their local country is reassuring and will go a long way to help them feel confident when they click the “Buy Now” button.

Package like a professional

Packaging is such an important aspect of order fulfilment. Don’t forget that your item will have to cross borders, face exposure to varying temperatures, and be handled a lot more than a domestic parcel would as it makes the journey to its international destination.

Companies can be apprehensive when selecting packaging for international freight because it can significantly impact the price. That’s why it’s always a good idea to speak with a professional courier who has handled similar items to yours and can suggest or even supply and fully handle the packaging and labelling aspect of your shipment process.

Know the legal and taxation implications

Many businesses get caught out when they try to handle every aspect of their shipment on their own. The reality is, customs and tax laws are always changing. It can become pretty time consuming to try and keep up with everything yourself while also running your business.

It’s best to have the consultation of a specialist who will be able to offer up to date expertise and make sure that your waybills are populated correctly and that your goods are able to travel safely between countries.

Asendia has helped many businesses to take their e-commerce to the next level. Our services are comprehensive and reliable, giving you peace of mind that your internationally bound parcels are in expert hands. We can track your parcels, handle your returns, and offer warehousing and fulfilment facilities. If you’d like to learn more about how we make your international e-commerce venture successful and hassle-free, get in touch with us today.

To find out more about the international shipping services we provide, get in touch with our friendly team.

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