Sustainability is now a brand expectation, but claims must be credible. Practical steps like reducing failed deliveries and consolidating linehaul can cut impact and cost.
It can be lower-impact, but not impact-free. The correct approach is to focus on measurable improvements: consolidation, reduced failed deliveries, right-sized packaging, and emissions reporting.
Air transport, failed deliveries/redeliveries, returns, and oversized packaging. Reducing failures often improves sustainability and cost.
Reduce failed deliveries and returns. Improve address capture, offer pickup points, and improve product information to reduce return rates.
Only if it’s real and explained. A “slower, consolidated” economy option can be positioned as lower-impact if it genuinely reduces transport legs or uses lower-emission modes.
Avoid vague claims like “eco-friendly delivery”. Instead, state actions: “We consolidate shipments”, “We reduce packaging size, “We report emissions per shipment”.
Packaging affects dimensional weight, transport efficiency, and damage rates. Right-sizing packaging reduces emissions and cost and can reduce damage claims.
Returns increase transport and waste. Reducing returns through better product information and efficient reverse logistics is one of the strongest sustainability moves.
Pickup points can reduce repeated delivery attempts and increase delivery density, thereby lowering last-mile impact in many urban environments.
If you do, ensure methodology is credible and consistent. Many retailers start by measuring internally and improving first before making strong public claims.
Failed delivery rate, return rate, packaging size efficiency, and estimated emissions per shipment by lane. Improvements here are both credible and actionable.
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© 2026 Asendia Management SAS
© 2025 Asendia Management SAS
