Meet our management team

Experience, talent and a passion for delivering outstanding solutions for our customers. From operational knowledge to sector expertise, our team combines some of the best leadership and management skills in the industry. Meet them below.

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Simon Batt

Chief Executive Officer

Simon Batt Chief Executive Officer

Simon joined Asendia when wnDirect was acquired in early 2019 and became CEO of the merged company.

Simon has 18 years in the parcels business, the last 9 within international, and prior to joining wnDirect and DPD Group he held many commercial and operational roles in Royal Mail Group, most latterly as Director International (Parcels) where he ran the export & import business for Parcelforce Worldwide. He has also been involved in solution development for ecommerce, and so believes a mix of international parcels and ecommerce experience stands him in good stead.

Where would you like to be mailed to?

Madrid. I was a student there during my undergrad years, and so had a lot of fun and cherish fond memories, or Borneo. My wife and I were due to go before we found out we were having a baby, so have put this on hold for 16 years until we can go on our own!

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Xavier Goddaer

Deputy Chief Executive Officer

Xavier Goddaer Deputy Chief Executive Officer

Xavier Goddaer started his postal career at the Belgian Post’s Mail division. He covered the whole chain from mail collection to last mile activities including the international mail activity. In 2002 he was highly involved in several Merger & Acquisition, and became Board Member of all Belgian Post subsidiaries. Xavier joined Asendia in 2017 as CEO of Asendia UK.

After studying Information Technology and Business Administration at the Brussels University, in 2009 he sharpened his consultative selling skills with Krauthammer and completed a strategic lead program at the Darden University in West Virginia (US). Xavier is tri-lingual and likes to operate in multi-cultural environments.

In his spare time, Xavier is a fanatic Ham Radio operator where he enjoys experimenting in the physics world of electro-magnetic signals.

If Xavier could be mailed anywhere in the world? “I would be mailed to my home address! Having travelled a lot, I concluded that my home is the best place in this world. It’s my safe harbour and it always feels good to hug those you love.”

Karla Hanna Gilson.
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Karla Hanna Gilson

Commercial Director

Karla Hanna Gilson.
Karla Hanna Gilson Commercial Director

Karla joined La Poste UK in 2003 and held various management positions with the business, spanning departments such as; commercial, customer services, IT, and Transverse Projects. Prior to this Karla had four years of industry experience from Hays DX International as a Customer Services Manager.

At the beginning of 2015 Karla completed a Masters in Business Administration (MBA) specialising in business and finance strategy and managing performance and change.

Karla says, "I have enjoyed covering the challenges we have faced so far surrouding the integration of Asendia UK and I feel we are stronger as a result of this. I now look forward to growing the business and our presence in the industry! I work with some of the best minds in the business and I am continually amazed at how hardworking and dedicated they can be. I have a great Commercial Team, and we work well with all areas of the business which makes coming to work a pleasure and not a chore."

Outside of work, the mother of twins enjoys; music, dining out and socialising with family and friends.

And if Karla could be mailed anywhere in the world? "It would have to be to either New York or Cyprus. New York for the great nights out and the shopping, and Cyprus for the relaxation and the great family holidays I've enjoyed there."

Tony Reilly.
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Tony Reilly

Chief Financial Officer

Tony Reilly.
Tony Reilly Chief Financial Officer

Tony Reilly is a Chartered Accountant, and before joining Asendia UK he held a variety of lead finance and business roles in the small to medium sized, hi-tech, start up space.

Tony says: “Asendia is a young company and we all have the chance to grow, shape and share, in its future. I see my role as helping to ensure the finance function is demonstrably value added, and that it delivers a first class service to all of its customers.”

When Tony is not working he likes to keep fit, socialise and spend time with his family in Bedfordshire.

If Tony could be mailed anywhere in the world? "My destination of choice would have to be any of the Balearic islands."

Lloyd Webber.
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Lloyd Webber

Sales & Marketing Director

Lloyd Webber.
Lloyd Webber Sales & Marketing Director

Lloyd Webber joined La Poste in 2003.

His previous industry experience includes three years with Hays DX International.

Lloyd says: “I work with some incredible people across the business and enjoy the ‘can do’ mentality and teamwork ethos evident every single day. It's infectious and a joy!”

As far as his hopes in his current role, he says: “I want to be instrumental in helping Asendia achieve its key strategic goals … growth.”

A keen Aston Villa fan, Lloyd also loves music and dining out (especially Italian food) with family and friends.

And if Lloyd could be mailed anywhere in the world? “Mail me to Jamaica – it’s about time I visited the birthplace of my parents.”

Clare Wheeler.
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Clare Wheeler

HR Director

Clare Wheeler.
Clare Wheeler HR Director

Clare has been with Asendia UK since the birth of the joint venture between La Poste and Swiss Post in 2012, she worked for Swiss Post International UK from 2007. In previous roles, Clare worked for an international courier and airfreight company leading the HR function. She has also worked in the public sector for a training provider managing high profile accounts and training young people for entry to the workplace.

Says Clare: “I enjoy the variety and challenges of HR – people are complex, no two days are ever the same. HR touches and influences all parts of the business.”

Her objective is to ensure Asendia UK engages and retains employees to perform to the best of their ability. “By introducing new and innovative ideas, we will strive to be known as a progressive organisation offering opportunity in an exciting and ever changing environment,” she says.

Outside of work and people, Clare’s passions are planes and places, trying to visit a different country every year. The mother of two grown-up sons also loves cooking and entertaining and attempting to keep fit by going to the gym early in the day!

Luis Barros.
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Luis Barros

Production & IT Director

Luis Barros.
Luis Barros Production & IT Director

Luis started working in the postal and parcel industry in 2001, after completing a business management degree in Lisbon. Starting out in marketing and commercial, Luis has held management positions in production/operations team since 2003. In this time he has worked in Portugal, Belgium and the UK.

Luis says, ”Asendia UK combines a great deal of experience, with the constant desire to improve and innovate. This makes it a wonderful environment to work in. The production team is a true reflection of this, consisting of individuals who challenge themselves, positively, to achieve more and more every day.”

When he’s not working, Luis enjoys spending time with his young daughters, playing the guitar, cooking for family and friends, and of course travelling! Luis equally enjoys holidays that involves beach towels or snowboards, finding the experience and the company the most important aspect of any travel.

If Luis could be mailed anywhere in the world? With the spirit of a true adventurer, Luis says, “It’s a tough one, and hard to pick just one place with such a big world to explore. Send me somewhere I haven’t been, maybe starting with South America.”

Carl Loader.
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Carl Loader

General Manager

Carl Loader.
Carl Loader General Manager

Carl graduated in 1998 with a degree in Environment and Business Management, from Middlesex University.

Prior to specialising in international distribution, for both the marketing and e-commerce sector, Carl worked in the leisure and security industry.

With over 10 years in the industry, Carl has established himself well. In 2011, Carl introduced the industry’s first, and most significant, multinational postal solution while working for Asendia UK. In the same year Carl became Asendia UK’s Head of Group Development.

Since 2013 Carl has been working on the strategic development of Asendia UK’s e-commerce fulfilment business. During this time he set up multinational partnerships to help optimise Asendia’s global potential. In 2015, Carl was appointed General Manager to Asendia UK’s Fulfilment Facilities in 2015, and since then has held seats on associated international steering groups and projects relating to e-commerce fulfilment.

And if Carl could be mailed anywhere in the world? "Sandbanks in Poole, UK. I can get there quickly, it's a beautiful place with great bars and food."

Mark Houghton.
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Mark Houghton

General Manager

Mark Houghton.
Mark Houghton General Manager

Mark acquired significant experience in the logistics/courier sector for several years at management level. He has been responsible of the Asendia Southampton site since May 2013 and manages the whole division from production to staff and finance.

Mark says, "I really enjoy the complexity of Asendia UK and strive to deliver a quality focused division for our customers."

In his spare time, Mark enjoys surfing. He also loves cooking, keeping fit and spending time with his family.

And if Mark could be mailed anywhere in the world? "North Cornwall, where I can surf all day, and best of all limited phone signal!"