Meet our management team

Experience, talent and a passion for delivering outstanding solutions for our customers. From operational knowledge to sector expertise, our team combines some of the best leadership and management skills in the industry. Meet them below.

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Simon Batt

Chief Executive Officer

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Simon Batt Chief Executive Officer

Simon joined Asendia when wnDirect was acquired in early 2019 and became CEO of the merged company.

Simon has 18 years in the parcels business, the last 9 within international, and prior to joining wnDirect and DPD Group he held many commercial and operational roles in Royal Mail Group, most latterly as Director International (Parcels) where he ran the export & import business for Parcelforce Worldwide. He has also been involved in solution development for ecommerce, and so believes a mix of international parcels and ecommerce experience stands him in good stead.

Where would you like to be mailed to?

Madrid. I was a student there during my undergrad years, and so had a lot of fun and cherish fond memories, or Borneo. My wife and I were due to go before we found out we were having a baby, so have put this on hold for 16 years until we can go on our own!


Karla Hanna Gilson.
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Karla Hanna Gilson

Commercial Director


Karla Hanna Gilson.
Karla Hanna Gilson Commercial Director

Karla joined La Poste UK in 2003 and held various management positions with the business, spanning departments such as; commercial, customer services, IT, and Transverse Projects. Prior to this Karla had four years of industry experience from Hays DX International as a Customer Services Manager.

At the beginning of 2015 Karla completed a Masters in Business Administration (MBA) specialising in business and finance strategy and managing performance and change.

Karla says, "I have enjoyed covering the challenges we have faced so far surrouding the integration of Asendia UK and I feel we are stronger as a result of this. I now look forward to growing the business and our presence in the industry! I work with some of the best minds in the business and I am continually amazed at how hardworking and dedicated they can be. I have a great Commercial Team, and we work well with all areas of the business which makes coming to work a pleasure and not a chore."

Outside of work, the mother of twins enjoys; music, dining out and socialising with family and friends.

And if Karla could be mailed anywhere in the world? "It would have to be to either New York or Cyprus. New York for the great nights out and the shopping, and Cyprus for the relaxation and the great family holidays I've enjoyed there."


Clare Wheeler.
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Clare Wheeler

HR Director


Clare Wheeler.
Clare Wheeler HR Director

Clare has been with Asendia UK since the birth of the joint venture between La Poste and Swiss Post in 2012, she worked for Swiss Post International UK from 2007. In previous roles, Clare worked for an international courier and airfreight company leading the HR function. She has also worked in the public sector for a training provider managing high profile accounts and training young people for entry to the workplace.

Says Clare: “I enjoy the variety and challenges of HR – people are complex, no two days are ever the same. HR touches and influences all parts of the business.”

Her objective is to ensure Asendia UK engages and retains employees to perform to the best of their ability. “By introducing new and innovative ideas, we will strive to be known as a progressive organisation offering opportunity in an exciting and ever changing environment,” she says.

Outside of work and people, Clare’s passions are planes and places, trying to visit a different country every year. The mother of two grown-up sons also loves cooking and entertaining and attempting to keep fit by going to the gym early in the day!


Luis Barros.
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Luis Barros

Production & IT Director


Luis Barros.
Luis Barros Production & IT Director

Luis started working in the postal and parcel industry in 2001, after completing a business management degree in Lisbon. Starting out in marketing and commercial, Luis has held management positions in production/operations team since 2003. In this time he has worked in Portugal, Belgium and the UK.

Luis says, ”Asendia UK combines a great deal of experience, with the constant desire to improve and innovate. This makes it a wonderful environment to work in. The production team is a true reflection of this, consisting of individuals who challenge themselves, positively, to achieve more and more every day.”

When he’s not working, Luis enjoys spending time with his young daughters, playing the guitar, cooking for family and friends, and of course travelling! Luis equally enjoys holidays that involves beach towels or snowboards, finding the experience and the company the most important aspect of any travel.

If Luis could be mailed anywhere in the world? With the spirit of a true adventurer, Luis says, “It’s a tough one, and hard to pick just one place with such a big world to explore. Send me somewhere I haven’t been, maybe starting with South America.”


Carl Loader.
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Carl Loader

General Manager


Carl Loader.
Carl Loader General Manager

Carl graduated in 1998 with a degree in Environment and Business Management, from Middlesex University.

Prior to specialising in international distribution, for both the marketing and e-commerce sector, Carl worked in the leisure and security industry.

With over 10 years in the industry, Carl has established himself well. In 2011, Carl introduced the industry’s first, and most significant, multinational postal solution while working for Asendia UK. In the same year Carl became Asendia UK’s Head of Group Development.

Since 2013 Carl has been working on the strategic development of Asendia UK’s e-commerce fulfilment business. During this time he set up multinational partnerships to help optimise Asendia’s global potential. In 2015, Carl was appointed General Manager to Asendia UK’s Fulfilment Facilities in 2015, and since then has held seats on associated international steering groups and projects relating to e-commerce fulfilment.

And if Carl could be mailed anywhere in the world? "Sandbanks in Poole, UK. I can get there quickly, it's a beautiful place with great bars and food."



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Marie Barrance

Sales Director

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Marie Barrance Sales Director

Maries role is to develop sales strategy and lead the Sales and Account Management team. Their aim is to develop and grow our retailer base as well as ensuring all of our retailers have access to our innovative solutions. In the past, Marie worked for DHL Express International for 15 years, so has a lot of previous experience in this field of work.

Marie states: " The people is the best thing about working here. A great team atmosphere and everyone pulling together for our retailers."

Maries believes companies should use our services because: "We provide tailored solutions for our retailers and are more than just a supplier. Our innovations will aide international growth and we don't stand still. We are constantly challenging our teams for the next solution that we can offer to our retailers and ultimately the end consumers."

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Bob Betts

Finance Director

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Bob Betts Finance Director

Bob manages the finance team and supports the board with key management information. He also takes care of all statutory reporting including company secretarial and support commercial team in managing our customers and suppliers. Bob states he "worked his way up from tea boy to the Finance lead, as well as taking on senior operational and commercial roles".

In Bob's eyes, he believe the people are the best thing about our company, commending them for their enthusiasm, youths and nimbleness.

Bob thinks companies should use our services because we are "the best of the breed in our market space".

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Hendrik Kummeling

International Managing Director

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Hendrik Kummeling International Managing Director

Hendrik's job is to build and lead the International expansion of the business in The Americas, Europe and ASPAC region. He has a strong background in crossborder eCommerce logistics, having worked in different operational, change management, and senior commercial roles at TNT Express and PostNL. Focussing on improving crossborder B2C delivery experiences across the globe.

He stated, our company has been built by etailers, as they felt that there was a gap between what eCommerce companies and their customers were looking for in terms of crossborder delivery services opposed to what was being offered in the market. They proved to be right considering the tremendous growth we have made in such a short time of period.

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Ed Turner

Chief Information Officer

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Ed Turner Chief Information Officer

Ed's role is to strategically manage and direct all IT projects, services and policies. He is responsible for business process design and developing innovative solutions to enhance the global delivery network and directs and manages the day to day operations of the IT team and IT partners.

When describing his previous experience, Ed states: "I have project managed multi-million pound International IT projects for some of the UK's leading retailers such as M&S, Tesco, PC World, Currys, ASOS, Sony, B&Q and Homebase. With 16 years of supply chain IT experience which I specialised in during my BA (Hons) in Business Studies. I have gained a wealth of knowledge in managing complex IT initiatives in line with the business strategy of corporate multi-nationals. My team and I have developed the 3 year IT strategy, which is being delivered by a series of projects to meet the company's ambitious growth targets."

"Our business specialise within the international eCommerce B2C market and offer a service that our competitors struggle to match. We are a very flexible, technology focused company whom are leading the industry within the more complex markets of Brazil, Russia and China."

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Amy Collins

Marketing Director

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Amy Collins Marketing Director

Amy describes her job as, "raising awareness of the delivery solutions we have developed for the eCommerce sector, and the associated benefits these can bring to retailers. Ensuring relevant and timely communication to our key target audiences; partners, clients, prospects, staff and the media".

Amy has over 16 years experience in the mail distribution and logistics sector for the likes of Royal Mail, DX and DHL Global Mail.

When asked why she thinks retailers should use our services, Amy answered: "Our whole approach is different! The solutions we have developed for international distribution are innovative and offer exciting opportunities for retailers".



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Sarah Clewlow

Overseas Network Director

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Sarah Clewlow Overseas Network Director

"I look after our partnerships with international carriers, looking for new solutions for our retailers." Having previously worked for 6 Years at Parcelforce Worldwide, then 5 years at Yodel. She finally spent 3 years at Royal Mail before joining Asendia - all in International positions.

"The solutions we provide are forward thinking and always evolving in line with the needs of e-commerce customers."

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Helen Scurfield

Director of Innovation and Development

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Helen Scurfield Director of Innovation and Development

Since joining the company, Helen leads change, development and innovation for the business. In her own words, "I’ve worked in the parcel industry since graduating from university over 20 years ago, with 15 years at Royal Mail and then with DPDgroup. I’ve spent the past ten years in the international arena, initially in IT project management before taking on the management of larger programmes. I’ve also worked with a number of different postal operators, assisting with the development of international ecommerce solutions".

Helen believes the best thing about her job is, "Working with a team who are passionate about delivering effective solutions for ecommerce and who do so without a lot of bureaucracy or unnecessary process" and that the company is not a “one size fits all” but finds solutions which meet the needs of each individual retailer, creating stronger relationships.