Last mile drives delivery success, WISMO, and customer satisfaction. Offering the right delivery choices can improve conversion and reduce failure costs.
Add them when you have meaningful volume in a market, and you see missed deliveries or high WISMO. In many EU markets, pickup is a usual preference, not an edge case.
Often yes. Pickup points reduce missed delivery attempts and improve first-time delivery success, particularly in dense urban areas.
Offer “Home delivery” and “Collect from a pickup point/locker” side by side, with a simple selection tool (map/postcode). Clear UX reduces confusion.
Many networks offer pickup points for return drop-offs, reducing friction and improving return tracking and customer satisfaction.
Clear collection window, how customers are notified, and what ID is needed. Most pickup issues come from missing instructions.
They can be, depending on network security and authentication. For very high-value items, signature delivery or ID-verified pickup may be safer.
Publish a clear policy: hold period, what happens after, and whether refunds exclude shipping. Operationally, treat uncollected parcels as a preventable failure driven by messaging.
Pickup selection rate, collection success rate, time to collection, and reduction in failed deliveries and WISMO compared to home delivery.
Prioritise markets where pickup is culturally normal and where home delivery failures are high. Start with your highest-volume EU countries.
Yes, especially for customers who can’t be home. Delivery choice can reduce checkout abandonment driven by convenience concerns.
If you can't find the answer you were looking for, please contact us.
© 2026 Asendia Management SAS
© 2025 Asendia Management SAS
