Belgium B2C E-commerce Report 2019

16 April, 2019

E-Commerce Destinations

GDP continues to increase with a steady growth rate of 1.5%.

‘The e-commerce market in Belgium is rapidly growing, mostly in the food, textile and electronics industries. Consequently, the Belgian market is considered one of the most attractive for e-commerce activities, growth potential and infrastructure.’
Alain De Weerdt, Key Account Manager, Asendia Belgium

 

Infrastructure & Logistics

Belgium’s rankings for Logistical Performance and Ease of Doing Business have risen. However, the country appears to be decreasing its investments in telecommunication and human capital, as the E-Government Development Index ranking has dropped, as has their ranking for Internet Inclusivity.

E-commerce Landscape

The main reasons for shoppers in Belgium to buy online are the good prices followed by personal satisfaction with previous experiences. As a small country, most consumers expect quick delivery times.

Cross-border online shopping is popular, with consumers making most of their e-purchases from retailers based in the Netherlands, China, and Germany. Figures show a wider acceptance of cross-border shopping and a willingness to buy from other countries.

In addition, the Belgium e-commerce report contains essential information on correct language localisation, consumer devices, the top product categories and the most popular countries to shop from.

New call-to-action

 

Related Insights by Asendia

22 October, 2020

How British Retailers can Achieve Success Selling to France

France offers an attractive market for British retailers looking to expand. With a nominal GDP of $2.78 trillion annually, the country…

14 October, 2020

Clean Air Day - 8th October 2020

Every year, air pollution causes up to 36,000 deaths in the UK according to Public Health England. The World Health Organisation and the…

29 September, 2020

Hidden Heroes Series Showcases Asendia UK's Response to COVID-19

It's been a busy time at Asendia UK. Since the start of 2020, we've had to promptly adapt and respond to the daily challenges faced by…