Belgium B2C E-commerce Report 2019

16 April, 2019

E-Commerce Destinations

GDP continues to increase with a steady growth rate of 1.5%.

‘The e-commerce market in Belgium is rapidly growing, mostly in the food, textile and electronics industries. Consequently, the Belgian market is considered one of the most attractive for e-commerce activities, growth potential and infrastructure.’
Alain De Weerdt, Key Account Manager, Asendia Belgium

 

Infrastructure & Logistics

Belgium’s rankings for Logistical Performance and Ease of Doing Business have risen. However, the country appears to be decreasing its investments in telecommunication and human capital, as the E-Government Development Index ranking has dropped, as has their ranking for Internet Inclusivity.

E-commerce Landscape

The main reasons for shoppers in Belgium to buy online are the good prices followed by personal satisfaction with previous experiences. As a small country, most consumers expect quick delivery times.

Cross-border online shopping is popular, with consumers making most of their e-purchases from retailers based in the Netherlands, China, and Germany. Figures show a wider acceptance of cross-border shopping and a willingness to buy from other countries.

In addition, the Belgium e-commerce report contains essential information on correct language localisation, consumer devices, the top product categories and the most popular countries to shop from.

New call-to-action

 

Related Insights by Asendia

22 September, 2025

Asendia UK recognised as one of the UK’s Best Workplaces™ in…

We’re delighted to share that Asendia UK has been named one of the UK’s Best Workplaces in Manufacturing, Production & Transportation™ 2025

12 August, 2025

Ship to Switzerland Without Surprises: How Customs Prepaid (DDP)…

For international e-commerce retailers, navigating customs and import duties can be one of the trickiest parts of shipping—especially to…

24 June, 2025

The Power of Personalisation: Boosting E-Commerce Sales for Wellness…

In the bustling e-commerce landscape, standing out and connecting with consumers on a personal level has never been more crucial.

For