Poland 2020: E-commerce Country Report

11 February, 2021

E-Commerce Destinations

In partnership with Asendia, RetailX has published the Poland 2020: E-commerce Country Report - essential reading for any e-tailer who wants to gain a comprehensive understanding of this growing market with huge potential.

As partners of RetailX, Asendia are delighted to be able to offer the full report, valued at €499, as a free download to all e-tailers. Non-retailers can purchase the report directly from RetailX.

DOWNLOAD POLAND 2020: E-COMMERCE REPORT

This latest report offers a complete overview of e-commerce in Poland – Europe’s sixth largest economy. Learn how to strike gold in a market eagerly embracing e-commerce, with a predominantly mobile-first user base.

The report also features an in-depth interview with Felix Krause, Key Account Manager at Asendia Central and Eastern Europe, who shares his expert insights on what’s most important to Polish e-shoppers:

“Many Polish e-commerce sectors have flourished during the lockdowns. With a population of 40m, Poland is set to become a more and more important e-commerce market on the global stage.”

Felix Krause, Key Account Manager, Asendia Central and Eastern Europe
Felix Krause

 

 

 

 

The sixth-largest economy in Europe, Poland represents a booming e-commerce market, and one rife with opportunities for further growth. With a young middle class eagerly embracing online shopping, potential for growth is even greater here than in some of the more mature markets on the continent.

The country’s history illustrates why – in just three decades since the dismantling of the Soviet Union, Poland has gone from a poor Soviet satellite state to an exciting economy with its GDP increasing seven-fold since 1990. And while the transition has been dramatic, it has also been relatively smooth, and not resulted in the development of huge inequalities.
Increasingly tech-savvy, 86% of Poles were online in 2020. The most popular outlets in the e-commerce market are non-Polish, and the rate of cross-border sales saw a considerable increase in 2020, reaching 30% of shoppers. While Polish customers tend to have higher expectations when buying cross-border, this makes 2021 an ideal year to expand into the region.

Want to know more? Read the Poland 2020: E-commerce Country Report. With detailed insights on Polish consumers, including their shopping expectations and delivery preferences; essential economic facts, stats and trends; and vital logistical considerations for cross-border traders, this comprehensive yet concise report reveals everything you need to know about e-commerce in Poland.


E-tailers - See a full list of the Poland 2020: E-commerce Country Report’s contents and download your free copy today!

New call-to-action

 

Related Insights by Asendia
6 March, 2024
Asendia and what3words collaborate to streamline deliveries to the…

By leveraging Asendia UK's extensive network and what3words' precise location technology, retailers can expand their reach into ME markets…

4 March, 2024
The opportunities and challenges of Direct to Consumer (D2C) ecommerce

The digital age has brought many benefits to retailers, but none more so than allowing almost all businesses to now bypass intermediaries,…

24 January, 2024
What FTAs does the UK have and and what are the benefits they offer…

Take a closer look at the FTAs currently in place between the UK and other parts of the world