China B2C E-commerce Report 2019

05 July, 2019

E-Commerce Destinations

B2C e-commerce turnover is expected to reach more than $723 billion USD in 2019

'China’s rising middle class is willing to spend more and more on quality goods. The main reasons for purchasing abroad are for well-known brands, product quality and the guarantee of authentic products.’
Elodie Vauthierr, E-commerce Product Manager, Asendia

The China E-commerce Report explores the B2C e-commerce market in China, including connectivity, digital readiness, and device usage. It also includes several interviews with experts from SAP, Computop, and Asendia.

Infrastructure & Logistics

China appears to be slightly lacking in all e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Additionally, it seems that Internet Inclusivity is a weak point for China.

However, China is improving with the internet penetration of the general population, and GDP continues to increase with a steady growth rate above 6%.

E-commerce Landscape

Last year, the number of new online shoppers in China was more than 76 million people, with Alipay as the most popular payment provider. Regarding international e-commerce, most purchases are food items. The top online shopping sites are Taobao, Pinduoduo, and JD.com.

If you want to learn more about leading marketplaces in other segments, download the China E-commerce Report now. You’ll find additional information on market penetration and a general overview of the Chinese e-commerce market.

 

Click me

 

Related Insights by Asendia

22 October, 2020

How British Retailers can Achieve Success Selling to France

France offers an attractive market for British retailers looking to expand. With a nominal GDP of $2.78 trillion annually, the country…

14 October, 2020

Clean Air Day - 8th October 2020

Every year, air pollution causes up to 36,000 deaths in the UK according to Public Health England. The World Health Organisation and the…

29 September, 2020

Hidden Heroes Series Showcases Asendia UK's Response to COVID-19

It's been a busy time at Asendia UK. Since the start of 2020, we've had to promptly adapt and respond to the daily challenges faced by…