In partnership with Asendia, RetailX has published the Brazil 2020: E-commerce Country Report, an in-depth analysis of this rapidly expanding market.
By way of our partnership with RetailX, Asendia is pleased to offer e-tailers a copy of this report, valued at €229, as a free download. For non-retailers, the report can also be purchased directly from RetailX.
The Brazil 2020 E-commerce Country Report brings together case studies and top tips from leading e-commerce experts, including Asendia’s Head of Distribution and Partnerships, Frederic Petton, to equip you with all the information you need to enter this dynamic new market.
|"Brazil’s rankings in the Logistical Performance, Ease of Doing Business, and E-Government Development indices have historically been lower than more established e-commerce markets. However, I see this as an opportunity, not as reasons to be deterred from expanding into this market."
The report includes a Q&A with
Asendia's Frederic Petton.
The e-commerce market in Brazil is simultaneously sophisticated and fast-growing, as demand for online retail races to meet consumer demand. In 2019, B2C e-commerce turnover in Brazil rose to US$15bn, driven by the popularity of marketplaces such as Mercado and OLX, while the impact of COVID-19 encouraged even more online shopping.
67% of Brazil’s population are internet users, and nearly half (45%) shopped online in 2019. For Brazilian shoppers, m-commerce is a central part of the online shopping experience; over a third make purchases online via mobile device, particularly for clothing.
With such a large and vibrant e-commerce market, getting to know consumer wants and needs is essential to success; for example, over 70% of Brazilian shoppers research any purchase thoroughly before buying, so clear product information and reviews should always be displayed.
E-tailers – See a complete list of the contents of the Brazil 2020: E-commerce Country Report and download your free copy today!