Our Premium Goods China parcel service is ideal for British e-tailers and parcel consolidators sending goods to Chinese consumers. It uses our reliable and cost effective parcel network and customs clearance, includes tracking and is delivered to the shopper's home by trusted China Post.


Tried and tested
Asendia and parent companies La Poste and Swiss Post have delivered to China for many years & China Post is highly trusted too.


Up to 30kg
With a weight limit of 30kg this parcel service to China is suitable for bulk purchases as well as typical lightweight goods bought online


End-to-end tracking
Easy tracking online and email notifications provides convenience and piece of mind for the shopper. Trust is really important to the Chinese.

Features and benefits of our Premium Goods China parcel service

  • End-to-end tracking, from arrival at Asendia UK to delivery at the shopper's home in China. With the Chinese growing middle class purchasing premium brands they want to know they can track their order.
  • Home delivery; the preferred choice for most Chinese consumers. China Post is our partner for final mile delivery; efficient, reliable and trusted
  • Parcels enter China as post, enjoying the benefits of postal customs clearance
  • Full country is covered, with 3 injection points in China: Beijing, Guangzhou & Shanghai. China is huge so having multiple points of entry is important in ensuring delivery times are reasonable.
  • The Chinese often buy foreign products in bulk. With Premium Goods China you can send parcels to China weighing up to 30kg!
Asendia has a subsidiary in Hong Kong and Singapore, so as well as delivering mail and parcels to China from further afield, we have excellent local knowledge of this market.

E-commerce icon


China has been THE emerging market for both traditional trade and e-commerce. However delivering to China is not without its challenges.

China is big!

China is the biggest e-commerce market in the world and the fourth biggest country on the planet. With a diverse terrain that includes huge mountain ranges and sunken basins, transporting parcels around China can be time consuming which is why it's important to inject parcels into multiple airports in China. Interestingly though, the majority of wealth is concentrated on the East coast and China is investing billions in improving the country's infrastructure.

The Chinese government

Cross-border e-commerce in China is closely regulated by the government and changes in policy are common. Whether it's cuts to tax free quotas, regulating daigous or extending cross-border e-commerce pilot zones, there's always something for exporters to China to keep an eye on..

Restricted and prohibited items

China’s list of restricted and prohibited items changes quite regularly, so it is always best practice to check the official Chinese customs information, just to be safe. Sending an item that is banned from entry into China will cause delays, as well as additional charges, if it gets delivered at all.

Capacity of airlines and logistics centre

With growing demand and huge peaks during events like Singles Day comes great rewards for e-tailers, and significant challenges for the b2c logistics industry. With limited freight capacity on aircraft and space in parcel centres at a premium - at UK facilities and in China - delivery times can end up elongated. It's important your parcel provider to China has a plan and can limit delays during these periods.

Contact our cross-border e-commerce delivery experts to find out more about the features of this parcel delivery service to China and the benefits it can offer you.



The Chinese market presents many unprecedented opportunities. However, the potential challenges and risks of doing business in China also need to be considered.

Online marketplaces dominate

80% of online orders in China are done through marketplaces like Taobao, JD, Koala, AliExpress and Tmall. So market entry sounds easy right? Wrong! Getting set up on these marketplaces takes considerable time and money. There's a lot of paperwork, deposits are typically required and then there's setting up your store. You also need to build your infrastructure from a logistics and IT perspective. Then there's the ongoing maintenance and customer support, not to mention marketing. Even well known brands will need to be seen.

Getting your marketplace strategy right can be rewarding, but it will take time, money and expertise.

The political environment needs watching

The central Chinese government rules local-business operations, which poses high political risk, thus causing difficulty for foreign companies seeking to enter the Chinese market.

However, currently the government is encouraging e-commerce, with their National Strategic Plan for Rural Vitalization project being a prime example. Here the Chinese government is encouraging growth in the countryside - a large untapped market - through investment in infrastructure and technology.

Intellectual-property law is not well developed in China and this leads to fierce competition from local, low-quality and low-cost manufacturers in certain sectors and “Copycatting” is commonplace.

Premium products are bestsellers

Luxury goods are one of the most popular foreign imports in China as a lot of consumers like to show off their wealth by buying foreign brands. There are a lot of counterfeit products in China, and as such, 61% of Chinese consumers are willing to pay more for designer goods that are imported from their origin country. An advantage these brands have is they are usually well established and used to investing millions in marketing.

A lot of pregnant women in China also like to buy milk powder and vitamins online, so ecommerce sites in the pharmaceutical industry do well to distribute their products in China.

Investment in building a trusted brand is key

In Chinese culture, the default position tilts towards distrust, so foreign brands need to invest significant budgets in marketing. Few retailers have success with their own websites - they rely on marketplaces - and typically those that do are well known international brands.

Even then, they will have invested many thousands/millions of pounds in Chinese ecommerce platforms with local language sites and payment options, as well as Chinese social media marketing: WeChat (Chinese Facebook+), Sina Weibo (Twitter of China), Tencent QQ (Popular Instant Messaging App), Toudou Youku (Youtube of China), and Baidu Tieba (a Search Engine Forum).


of Chinese e-commerce consumers had a cross-border purchasing experience last year


On average, China’s cross-border buyers ordered more than once per month from overseas


of Chinese cross-border consumers spent more than 10,000 yuan ($1,468) in 2018

Contact our cross-border e-commerce delivery experts to find out more about how Asendia can help you deliver in China