Our Premium Goods China parcel service is ideal for British e-tailers and parcel consolidators sending goods to Chinese consumers. It uses our reliable and cost effective parcel network and customs clearance, includes tracking and is delivered to the shopper's home by trusted provider China Post.


Tried and tested
Asendia (and our parent companies Swiss Post and La Poste) has delivered to China for many years and China Post is highly trusted in the region.


Up to 30kg
With a weight limit of 30kg this parcel service is suitable for bulk shipments as well as typical lightweight goods bought online


End-to-end tracking
Easy tracking online and email notifications provides convenience and peace of mind for the shopper. Trust is really important to the Chinese.

Features and benefits of Premium Goods China

  • End-to-end tracking, from arrival at Asendia UK to delivery at the shopper's home in China. With a growing Chinese middle class purchasing premium brands they want to know they can track their order.
  • Home delivery is the preferred choice for most Chinese consumers. Our trusted partner China Post ensures efficient and reliable final-mile delivery.
  • Parcels enter China as post, enjoying the benefits of postal customs clearance
  • With injection points in Beijing, Guagzhou and Shanghai, the entire country is covered. As China is so vast, multiple points of entry speed up delivery times.
  • Chinese shoppers often buy foreign products in bulk. With Premium Goods China you can send parcels weighing up to 30kg.
Asendia has subsidiaries in Hong Kong and Singapore, so as well as delivering mail and parcels to China from further afield, we have excellent local knowledge of this market.

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China is THE emerging market for both traditional trade and e-commerce but there’s plenty to consider in such a large and competitive region…

China is big!

China is the biggest e-commerce market in the world and the fourth biggest country on the planet. With a diverse terrain that includes huge mountain ranges and sunken basins, transporting parcels around China can be time consuming so it's important to inject parcels into multiple airports in China.

The Chinese government

Cross-border e-commerce in China is closely regulated by the government and changes in policy are common. Whether it's cuts to tax free quotas, regulating daigous (a form of cross-border exportation) or extending cross-border e-commerce pilot zones, there's always something for exporters to China to keep an eye on..

Restricted and prohibited items

China’s list of restricted and prohibited items changes quite regularly, so it is always best practice to check the official Chinese customs information, just to be safe. Sending an item that is banned or restricted from entry into China will cause delays, as well as additional charges, if it gets delivered at all.

Capacity of airlines and logistics centre

Growing demand and seasonal peaks during events like Singles Day offers great potential for e-tailers, and significant challenges for the B2C logistics industry. With limited freight capacity on aircraft and space in parcel centres at a premium, ensure your parcel provider to China has a plan and can limit delays during these periods.



The Chinese market presents many opportunities for online retailers if they can successfully overcome potential risks and challenges.

Online marketplaces dominate

80% of online orders in China are done through marketplaces like Taobao, JD, Koala, AliExpress and Tmall. Getting set up on these marketplaces takes considerable time and money. There's a lot of paperwork, deposits are typically required and then there's setting up your store. You also need to build your infrastructure from a logistics and IT perspective. Then there's the ongoing maintenance and customer support, not to mention marketing.

Getting your marketplace strategy right can be rewarding, but it will take time, money and expertise.

Be aware of the political landscape

The central Chinese government rules local-business operations, which poses high political risk and can cause difficulty for foreign companies seeking to enter the Chinese market. Currently however, the government is encouraging e-commerce growth in the countryside - a large untapped market - through investment in infrastructure and technology.

Intellectual-property law is not well developed in China and this leads to fierce competition from local, low-quality and low-cost manufacturers in certain sectors and “Copycatting” is commonplace.

Premium products are bestsellers

Luxury goods are one of the most popular foreign imports in China. Lax intellectual property laws mean low-quality ‘copycatting’ is common and there are a lot of counterfeit products in China; as such, 61% of Chinese consumers are willing to pay more for designer goods that are imported from their origin country.

The most popular purchases by Chinese shoppers are: 47% daily use articles, 47% apparel and footwear, 41% computer and accessories, 38% food and healthcare, and 33% household electronics.

Building a trusted brand is key

Many Chinese shoppers are wary of foreign brands, so e-tailers will need to invest significant budgets in marketing. Few retailers have success with their own websites - they rely on marketplaces - and typically those that do are well known international brands who have invested significant sums in Chinese e-commerce platforms with local language sites and payment options, as well as Chinese social media marketing such as WeChat, Sina Weibo and more.


of Chinese e-commerce consumers had a cross-border purchasing experience last year


Spent by Chinese shoppers on Single’s Day 2017, the largest shopping holiday in the world


of Chinese cross-border consumers spent more than 10,000 yuan ($1,468) in 2018

Contact our cross-border e-commerce delivery experts to find out more about how Asendia can help you deliver in China