What’s the Difference Between Polywrap and Envelopes

18 June, 2020

When trying to decide on how best to protect your direct mail, you’re likely to be considering polywrap or envelopes as potential solutions.

A few factors will affect your decision:

  • Cost
  • Durability
  • Suitability for the content you’re shipping
  • Dimensions of your content

What is polywrapping?

Polywrapping is an effective and low-cost method of enclosing printed materials in polythene packaging. The material can be clear or printed, allowing you to get creative with your branding and marketing. At Asendia, we have 4 Stima polywrapping lines that allow us to handle the packaging demands for businesses of all sizes. When you choose to work with us, you gain access to our extensive network of suppliers. This benefit affords you fantastic trade discounts on a wide variety of recyclable and biodegradable materials to fit your budget and meet your environmental objectives.

Polywrapping is perfect for brochures, journals or magazines with multiple inserts that may be prone to slipping out. With this kind of packaging, you can rest assured that your mail gets to its destination in perfect condition, withstanding heavy-duty handling – particularly important if your printed materials have a far distance to travel.

Another great feature of polywrapping is that it precisely accommodates the dimensions of your content, ensuring that you always have the lightest and most cost-effective option for postage.

What are envelopes?

Envelopes are the more traditional option for postage packaging – an envelope is a paper container with a sealable flap. Asendia provides an envelope inserting service which is a speedy low-cost solution for direct mailers. We can also handle your printing and postage at competitive rates, sourcing envelopes of the appropriate size, with or without windows, from one of our trusted suppliers. Our production process is ISO 9001 accredited, giving you the assurance that your mail is always in good hands.

This approach is great for any volume of mailings that need to be packaged at scale, regardless of the complexity of the campaign – we can handle simple direct mail, right through to complex financial mailings.

Which one is right for you?

A significant advantage of polywrap is its ability to flexibly accommodate a variety of content dimensions. As a lighter, more adaptable alternative to paper, this material can help to drive down costs. Envelopes, regardless of the effort put in at the packaging and sealing stage, have greater scope for damage and may arrive a little scruffier than preferred by the time they reach your recipient. Polythene can handle heavier loads and keep them protected from water damage. Envelopes are more discrete if you’d like to conceal the contents or if there is sensitive information, although there are ways of protecting data in polythene bags too.

If you’d like to talk to one of our experts, we’d be happy to review your mail content and come up with a suitable suggestion for your direct mail packaging needs. We can supply you with a no obligation quote and help you make the right decision for your business. Just give Asendia a call today.

Want to find out more about Asendia's direct mail services? Get in touch with our team today.