Discover Global e-commerce Trends for Online Retailers
If you’re entering the world of international online retail for the first time, you might be feeling overwhelmed at the prospect of familiar…E-commerce
Successfully tapping into this exciting maturing market means understanding its peculiarities, as well as the expectations that Swiss consumers have of the e-Commerce brands that they are willing to buy from.
Around 70% of the population in Switzerland shopped online in the last three months. High internet penetration rates mean that it’s easy for local consumers to access online stores and purchase at their own convenience. Switzerland has repeatedly been named as the most competitive economy in the world by the World Economic Forum and e-Commerce is being widely embraced both by consumers and by the government. With growth of 8.7%, the b2c e-Commerce market now has a value of CHF 6.25 billion. Over the next year growth of 10% has been predicted and turnover has been forecast for Swiss e-Commerce at €7 billion. Fashion, in particular, is a growth area for Swiss e-Commerce – currently this product category makes up around 57% of e-retail purchases, which is the largest share of any product type.
Like any country, local consumers in Switzerland have their own preferences and expectations when it comes to the brands that they buy from.
Switzerland is an active market of wealthy consumers supported by strong digital infrastructure and logistics networks. For any business it is an appealing location to export into.
In this ebook we explain how you can build a marketing strategy to aid your business as they break into the Swiss e-Commerce market.Download Now