UK B2C E-commerce Report 2019

24 July, 2019

E-Commerce Destinations

96% of the general population is expected to be online this year.

‘Consumers want to feel good about the products they buy. In the end, it is all about building a trusted relationship between brands and consumers.’
Mark de Bruijn, Vice President, SAP Customer Experience

The E-commerce Report: United Kingdom 2019 explores the details of the B2C e-commerce market in the UK, including consumer behaviours and trends. The report also includes an in-depth interview with an expert from SAP Customer Experience.

Infrastructure & Logistics

The United Kingdom ranks highly in all of the main e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index and the E-Government Development Index. Internet inclusivity is also a very strong point for the UK.

The UK is doing exceptionally well with internet penetration of the general population. Furthermore, the GDP continues to increase with a steady growth rate; the economy is boosting the e-commerce sector, both domestically as well as cross-border.

E-commerce Landscape

As usual for most developed e-commerce markets, the main advantage of shopping online for consumers in the UK is the ‘ease to compare prices’ and ‘more choice’. With regards to payment methods, most British e-shoppers use PayPal to purchase online.

 

If you want to learn more about the leading marketplaces in all retail segments, download the UK e-commerce Report now. You’ll also find key information on delivery methods and a general overview of the Great British e-commerce market. Click me

Related Asendia Insights
24/06/2025

The Power of Personalisation: Boosting E-Commerce Sales for Wellness &…

In the bustling e-commerce landscape, standing out and connecting with consumers on a personal level has never been more crucial.

For Health & Beauty

23/06/2025

UGC in Beauty E-Commerce: How User-Generated Content Drives Beauty Brands

The beauty industry has evolved significantly in recent years, driven largely by digitalisation and changing consumer expectations. Today, authenticity is…

23/06/2025

Global E-Commerce Opportunities in a fast-changing world: What Retailers…

Despite an unpredictable landscape, global retailers remain optimistic about cross-border expansion. Explore key findings from Asendia’s Beyond Borders…