B2C e-commerce turnover is expected to reach more than
$32 billion in 2019

The India E-commerce report explores the details of the B2C e-commerce market in India, including connectivity, digital readiness, and device usage. The report also includes an interview with an expert from SAP, the software corporation.

Infrastructure & Logistics

India appears to be lacking in all e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Additionally, it appears Internet Inclusivity is a weak point, although India is improving in the internet penetration of the general population. Furthermore, the GDP is increasing with a steady growth rate.

E-commerce Landscape

In 2018, the distribution of online shoppers was predominantly male. With regards to consumer trends, half of online shoppers always check product reviews, a third of e-shoppers between 27-37 years old use mobile apps for online shopping, and most consumers buy ethical products.

If you want to learn more, download the India E-commerce Report. You’ll find additional information on market penetration, different payment methods during the festive season, and a general overview of the India e-commerce landscape.

India B2C E-Commerce Report 2019

We offer this free light report in partnership with the Ecommerce Foundation. It reviews the current e-commerce landscape in India.

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