India B2C E-commerce Report 2019

23 September, 2019

E-Commerce Destinations

B2C e-commerce turnover is expected to reach more than $32 billion in 2019.

The India E-commerce report explores the details of the B2C e-commerce market in India, including connectivity, digital readiness, and device usage. The report also includes an interview with an expert from SAP, the software corporation.

 

Infrastructure & Logistics

India appears to be lacking in all e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Additionally, it appears Internet Inclusivity is a weak point, although India is improving in the internet penetration of the general population. Furthermore, the GDP is increasing with a steady growth rate.

 

E-commerce Landscape

In 2018, the distribution of online shoppers was predominantly male. With regards to consumer trends, half of online shoppers always check product reviews, a third of e-shoppers between 27-37 years old use mobile apps for online shopping, and most consumers buy ethical products.

If you want to learn more, download the India E-commerce Report. You’ll find additional information on market penetration, different payment methods during the festive season, and a general overview of the India e-commerce landscape.

Click me

 

Related Asendia Insights
24/06/2025

The Power of Personalisation: Boosting E-Commerce Sales for Wellness &…

In the bustling e-commerce landscape, standing out and connecting with consumers on a personal level has never been more crucial.

For Health & Beauty

23/06/2025

UGC in Beauty E-Commerce: How User-Generated Content Drives Beauty Brands

The beauty industry has evolved significantly in recent years, driven largely by digitalisation and changing consumer expectations. Today, authenticity is…

23/06/2025

Global E-Commerce Opportunities in a fast-changing world: What Retailers…

Despite an unpredictable landscape, global retailers remain optimistic about cross-border expansion. Explore key findings from Asendia’s Beyond Borders…