How Biodegradable Polywrap Boosts Environmental Credentials

27 August, 2019

If you're a publisher or direct marketer then using polywrapping services can provide a number of benefits, but what about its impact on the environment and can you mitigate it?

Plastic has been getting some bad press recently, and not without good reason. Single-use plastic is clogging up our oceans, affecting wildlife and ecosystems with disastrous consequences. According to reports, 150 million metric tons of the stuff currently circulates our oceans.

This waste can be found in birds, fish and sea turtles that end up consuming it. According to a Belgian study, British fish eaters may be dining on 11,000 fragments of plastic annually.

With findings like these, it’s not surprising that more and more consumers are questioning the necessity of plastic in the products they purchase, forcing companies to look at more sustainable alternatives as well as their overall efforts to comply with environmentally friendly production and distribution methods.

If you are starting to re-evaluate your own green credentials, a good place to start may be the materials you use to distribute promotional publications. While polywrap is an incredibly useful alternative to standard paper envelopes in terms of its ability to protect the contents enclosed and its cost effectiveness, it’s not widely recycled. This is where biodegradable polywrap can help to switch things around.

What is biodegradable polywrap?

Biodegradable polywrap is a substitute material for polythene. It cannot be recycled; however, it does begin to decompose and break down into natural elements after use.

Examples of popular biodegradable polywrap:

  • Starch-based – a thermoplastic made of starch from maize, potato wheat and other similar resources. In household situations, it may take up to 2 years for the packaging to fully degrade.
  • Polylactide Acide ( PLA ) – a thermoplastic made through a bacterial fermentation. Does not decompose quickly in soil or water; however, it degrades quicker with the help of acid.
  • PBAT – a polymer derived from fossil fuels, sometimes produced by also combining starch with the polymer. This is a biodegradable and compostable material.

The above listed biodegradable polywrap materials are only a small representation of the options available to businesses looking at more sustainable packaging. Asendia has a wide range of suppliers who are able to serve your needs and help you decide on what the best deal for your business.

Does sustainability matter to your customers?

For the modern consumer, businesses that emphasise their environmental sustainability efforts in their branding are far more likely to win over their patronage. If your company is not prioritising social and environmental concerns, you are effectively ignoring the demands of the consumer, which will eventually start to reflect in your profit margins.

The direct mail industry can be a target for criticism from environmentalists, but for some businesses, this method is the most successful way to reach their audience. Making sure that you minimise your carbon footprint when using this mode of distribution can go a long way to proving that you are an eco-conscious brand.

The benefits of using compostable polywrap

For the consumer, biodegradable polywrap removes the responsibility of having to figure out how to recycle the packaging. In most cases, as long as the material ends up in the bin, it will eventually break down and decompose without adding to the already insurmountable amount of plastic going into landfills.

In 2018, the UK Government introduced the Plastic Pact which sets out the intention for businesses to reduce their total amount of plastic packaging, one target being to make 70% of packaging either recycled or composted by 2025. By using biodegradable polywrap, not only are you partaking in this fantastic effort, but you can also promote your commitment across your organisation’s branding, winning over customers who value eco-consciousness.

The aim of every business that uses some kind of packaging should be to ensure that it does not end up in the natural environment, it’s a responsible and proactive view to take – considering that we are all, ultimately, citizens of this planet. Unfortunately, you cannot always control factors such as local recycling policies or the commitment that some of your customers may be willing to undertake in order to ensure that single-use plastics are responsibly disposed of.

By using biodegradable polywrap, you are taking ownership and ensuring that regardless of where your packaging ends up, it will not be contributing to the larger issue at hand.

If you’re already making positive changes in your business like using recycled materials, minimising waste and repurposing or recycling materials, it makes sense that your efforts also extend to the packaging you use for your direct mail. Asendia can help you to choose the best and most affordable option for your business. Give us a call today to if you’d like to get a no-obligation quote.

To find out more about how modern polywrapping services can reduce your impact on the environment, get in touch with the team here at Asendia.