China B2C E-commerce Report 2018

05 July, 2019

E-commerce turnover is expected to grow
to $600 billion this year.

‘China’s dynamic and unique e-commerce market offers a glimpse into how the
future of commerce might look globally.’

Roland Palmer, Managing Director, Alibaba Group

This exclusive report by Ecommerce Foundation explores the B2C e-commerce market of China, including the consumer behaviours and trends in this country. The report also includes interviews with leading logistics providers, retailers and e-commerce stakeholders in the Chinese market, including GMO Registry and the Hong Kong Federation of E-commerce.

B2C e-commerce market potential

Between 2016 and 2017, B2C e-commerce turnover grew by 19%. This is expected to grow further in the coming year to a forecast $600 billion, with a similarly high projected growth rate of 20.2%.

E-commerce Landscape

China has the world’s largest online market according to Statista. Internet penetration is on the rise in China and around three-quarters of the online population will be purchasing goods this year.

When it comes to logistical performance, urban cities in China have advanced far beyond most cities in other developed countries. However, logistics is not always easy or reliable in rural parts of China.

Popular import destinations for e-commerce include South Korea, the US, Japan and Germany. A healthy percentage of Chinese consumers buy cross-border, with a majority saying they purchase from other countries multiple times a year.

The report also contains information on shopping frequency, delivery preferences, preferred payment choices and online interaction, along with details on the performance of major online stores.

China B2C E-commerce Report 2019

We offer this free light report in partnership with the Ecommerce Foundation. It reviews the current e-commerce landscape of China.