The Benefits of Asendia's Direct Mail Services

09 January, 2020

Direct mail enables you to reach a broad audience of international customers. When conducted strategically and backed by an excellent mailing service, your direct mail campaign can be the most effective tool in your marketing belt. According to Small Business Trends, 150 million direct mail promotions were sent out in 2015; 42% of recipients scanned or read the content. That's a lot of positive interaction and certainly a channel worth considering if you are thinking of promoting your brand on a larger scale. An added bonus of direct mailing is its ability to complement your digital marketing efforts too, bolstering your campaigns and helping you to extract higher value from each interaction you have with your customer.

The key steps to executing a direct mail campaign:

1) Create a powerful strategy.

2) Design engaging mailing content.

3) Package and label your mail accordingly.

4) Use a reliable delivery service.

5) Have a customer service channel set up.

If this looks like a slightly overwhelming list, you'll be relieved to know that Asendia's friendly team of international mailing experts are on hand to help you throughout the entire process.

Asendia offers excellent customer experience

Years of experience and many happy customers enable us to continuously provide a reliable service that is always evolving to meet the needs of a global market.

We offer a wide range of solutions that support different mailing quantities, packaging requirements and budgets. We understand that a direct mail campaign is just as crucial to retaining old customers as it is to acquire new ones. So, if you're using our services for your entire campaign, from conception to delivery, you can rest assured that our experts will work closely with you to achieve your goals.

If you're running a cross-border campaign and don't have the set-up to fulfil responses from your campaigns, we are able to act as your local agent, capable of handling returns, subscriptions and other responses to your calls to action.

We take care of your whole process

When you choose to work with Asendia, you're selecting a service that comes with 40 years worth of knowledge. We specialise in international business mail, so our approach to service delivery is all-encompassing.

We can help you target the audience in your desired market effectively, allowing for measurable results and strong market penetration.

Asendia can help you create direct mail that speaks to your customers by collaborating with you in order to structure powerful direct mailing campaigns. We can help you tailor your designs to ensure that they communicate your message and branding to the audience and region you are trying to target – for, as you know, there are distinct differences between your local and international consumers and how they prefer to be approached.

We have a presence in 15 international locations, making us the go-to experts in niching local markets and helping you to develop direct mail strategies that truly bring in the return on investment you require.

One of the biggest draws for our clients is that we are able to accommodate your budget without compromising on quality. We work with businesses in a diverse range of industries that require anything from bulk to custom one-off mailing services; whatever you envision, we will do our best to make it possible and keep it feasible.

If you're ready to launch your direct mail campaign and you'd like an industry leader in the global mailing business on your side, then don't hesitate to give Asendia a call today.

To find out more about our direct mail services, get in touch with the team here at Asendia.