France is one of the most established e-commerce markets in Europe, offering unique opportunities and challenges to online retailers. 36 million people, or 66% of the population, shop online, spending an average of €1,780 online per year. So how can cross-border businesses grow into this interesting market?
Asendia is proud to sponsor Ecommerce Europe’s latest report, revealing everything retailers need to know about French e-commerce trends and behaviours, from social media use to preferred payment methods.
France has one of Europe’s highest eGDP shares (2.97%) and ranks a very impressive 4th in the E-government Index, demonstrating the country’s commitment to all things digital. Moreover, the number of French e-shoppers is still growing steadily, despite the maturity of the market, and online sales are set to reach €71bn this year.
The report reveals some interesting tricks and tips for businesses looking to explore the French market, including:
- Fashion is by far the most popular product group, worth €8.4bn
- A Facebook presence is important (43% of the population use the social platform)
- Offer debit card as a payment method - and remember to allow for Carte Bancaire
- Good quality of service is definitely a priority for French consumers
- Make sure you translate your website into French
Christophe Auriault, CMO of La Poste - Asendia France, also offers some insight and guidance in the report, discussing the latest e-commerce developments (such as m-commerce) and how to optimise the shopping experience.
France offers some great opportunity to online retailers; download the France B2C E-commerce Report here to find out more about this destination.
Through its parent company La Poste, Asendia knows France inside and out, so we’re happy to help.