Infographic – The secrets to ecommerce success in Switzerland; what overseas retailers need to know
Selling to online shoppers in Switzerland from overseas has it’s challenges, but can be very rewarding
Ecommerce Europe’s report reveals the potential and diversity the European e-commerce market offers to cross-border retailers. The European B2C E-commerce Report 2016, sponsored by Asendia, looks at the state of e-commerce across the continent, focusing on five regions and thirty countries.
Boasting a collection of very established markets (including France, Germany, and the UK) and emerging ones (such as Russia and Turkey), Europe is an interesting prospect to retailers. A notable 75% of Europeans (516 million people) use the Internet, while 43% (296 million) shop online.
Western Europe remains the largest e-commerce region by far, with a turnover of €252.9bn, but all markets are showing impressive growth, including Southern Europe, which has grown 17.1% year-on-year. Total e-commerce turnover in Europe is forecast to exceed €500bn this year, and shoppers have clear product preferences: €52.2bn was spent online on clothing last year, demonstrating clear promise to fashion retailers.
While the report offers a valuable introduction to European e-commerce, it also examines these thirty countries in depth, looking at population demographics and the economic outlook ‒ an excellent starting point for businesses considering exploring new markets.
Renaud Marlière, Chief Sales & Marketing Officer at Asendia, also features in the report, offering insights on cross-border e-commerce. He stresses the importance of excellent customer service in international markets, creating solid logistics networks, and why retailers should consider a range of delivery and return options.
The European B2C E-commerce Report 2016 is an ideal starting point to getting to know this market; download the free light report here.