Variable data printing simply can not be done with offset printing because expensive plates need to be made for each impression.
This increased personalisation and relevancy is proven to:
Excellent return on investment can be achieved on larger volume runs as well as smaller runs and we have many case studies of companies achieving response rates of 5% to 12%, and increased order values too.
Undertaking a variable data print job can take you very little more effort than managing a standard print job. With response rates like this it is no wonder the UK’s biggest brands are moving to digital print, and marketing leaders are preaching the merits of variable data print.