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Postal Services to Sweden

Sweden has a population of roughly 9.5million people, who are continually expanding their use of e-commerce businesses. Swedes spent €5.9billion in online purchases during 2014.

It is estimated that 1 in 3 Swedes shop online from foreign websites, businesses in the UK being more popular to visit and purchase from than those of their Nordic neighbours. Is your business missing out on this lucrative market?

With Asendia’s vast delivery network and expert knowledge, you could be selling cross-border to the Swedes in no time! Asendia offers services to aid in sending direct mail campaigns, catalogues and parcels cross-border with ease.

Facts about Sweden

Facts about Sweden

In 2013, Sweden had the world's fourth highest advertising expenditure per-capita, behind Norway, Australia and the USA. A total of 31.35 billion kroner (approx. 3.4 billion euros) was invested in advertising in 2013, of which 3.75 billion kroner (approx. 406 million euros) was invested in direct marketing.

Sweden was the only Scandinavian country to report rising advertising expenditure in the first half of 2014. This represents a rise of +2.1 % in the local currency compared to the first six months of 2013.

A total of 2,123 million personalised advertising texts were sent in Sweden in 2012. Every household received 462 addressed advertising mailings, 233 addressed mailings per resident.

Swedes are usually open to receiving new offers - in marketing terminology they belong to the so-called “early adopters“. Sample products play an important role. According to a survey conducted by TNS Infratest/MRSC, 25 % of respondents were interested in sample products.

More and more private individuals in Sweden buy from home. The share of people buying goods on a monthly basis amounted to 28 % in 2011. The reasons given for buying from home are above all convenience and time-saving, at 50 %. Only 22 % mention price and 22 % state they have a wider and better range of offers when purchasing by mail order. The most popular items are clothing and electronic devices. A much larger proportion of people in comparison to elsewhere in Scandinavia orders books by mail order. In Sweden people like to buy products from their own country online. The share of people buying goods online every month from abroad is only 2 %.

Goods (Packets/Parcels)

Goods (Packets/Parcels) 

We have a wide range of services that can be used to deliver packets and parcels into Sweden from the UK. 

Standard Goods 

Country Tracked Goods 

Fully Tracked Goods 

Premium Goods 

Business Mail

Business mail

We provide two services that will ensure your international business mail reaches your customers quickly and safely, Daily Business Mail and Periodic Business Mail. The services are easy to work with and will get your mail there, whether it’s time sensitive, requires a signature or just needs to reach the intended person.

Both services come as a standalone postal service or an end-to-end service which includes printing and fulfilment of your business mail. 


Press and Publications

Whether you are a magazine, journal, newspaper or contract publisher, we help you to distribute your publications around the world. Ensuring the efficient management and distribution of your publications is essential in maintaining and growing your circulation base.

Asendia's solution doesn't stop with distribution. We offer a fulfilment solution that includes polywrapping, subscriber management, data management, distribution of marketing and POS materials, back issue management, the cross-border delivery of your publications to newsstand or individuals and a range of other services to improve efficiency and customer engagement.

Direct mail

Direct Mail

Sending direct mail to Sweden? We could save you money and increase your response rates.

Asendia has developed two dedicated direct mail products, Easy Direct Mail and Expert Direct Mail, to help maximise the return on investment for your direct mail activity. Each service enables you to send targeted, personalised, direct mail with a local look suitible for your recipients country and region. 

Returns management

Returns management

With two thirds of shoppers willing to buy more online if returns are free, a good returns policy can help to reassure your customers that buying from your e-commerce website is a safe and straightforward experience. Our returns solutions can be used for your shoppers in up to twenty six European countries, providing you with a robust, timely, and cost-effective returns process.

You can choose from a full range of returns services matching the requirements of your e-commerce business: for parcels up to 30kgs, from non-tracked returns to premium solutions, including content checking and insurance. 

Fulfilment Services


Fulfilment Services


Asendia UK has two mailing houses in the UK, based in Bedfordshire and Southampton, which offer mail sorting and fulfilment along with a number of value added services. By using Asendia to fulfil and distribute your mail to Sweden and worldwide you could save money and reduce delivery times.

With our expertise we can format the addresses and sort the mail in accordance with Swedish postal requirements to ensure swift delivery and maximum postage discounts. There is also access to a global network of mailing houses through the other Asendia subsidiaries, which operate in 14 other countries (including Sweden), helping get the best service for your mailing needs.

The value added services offered by Asendia UK include a comprehensive in-house printing and fulfilment solution, and for anything we cannot print or finish in-house we offer a low cost and high quality print management solution.

What fulfilment services do you require?
We offer a range of printing and fulfilment services for your mailings to Sweden and worldwide:

We also have a Fulfilment Centre based in Bedfordshire that offers high quality fulfilfment solutions at a low cost. There products, marketing literature and publications are stored, picked, packed and distributed across the UK and worldwide using a range of mailing and courier options. This includes a comprehensive portfolio of mail and parcel delivery options to Sweden.

Tips for mailing to Sweden

Tips for mailing to Sweden

The official language in Sweden is Swedish. Some minority languages are also recognised by the government, such as Finnish and Sami. English is also a common language within Sweden, with 80% of the population able to speak English and many TV programs being broadcast in the language. As a result, B2B mailings can also be written in English, although a version in the native language is always preferred.

The Swedish Direct Marketing Association (SWEDMA) manages a Robinson list with about 100,900 registered names. It is required by law to check the list every three months or directly before the start of a campaign. It is obligatory for all users to refer to the Robinson list.

The way of addressing people in Sweden tends to be informal. Although it would be technically correct to write ‘Bästa Per Knudson’, (Dear Mr Knudson), this is far too formal and outdated. Therefore, senders choose to use people's first names, if they are known to the sender, even in B2B. ‘Hej Per’, (Hello Per) or simply ‘Hej’ (Hello) if no specific contact person is known. If the address is not personalised, it is also common to use people's job titles in the salutation, for example ‘Till Marknadschefen’, (Dear Head of Marketing). 

To find out more best practice tips for mailing to Sweden check out our PDF guide here.



Postal Prices

Our postal prices are dependent on quantity, frequency, collection addresses and of course weight, size, and destination/s. So please contact us to discuss your requirements and opening an account.

Mailing fulfilment and print prices

If you wish to take advantage of our end-to-end solution (fulfilment, print and postage) we will need a brief from you so we can produce an estimate as there are many elements to consider. Please contact us today, you may find this document useful: Mailing brief template and example of a brief

Order fulfilment prices

To provide prices for order fulfilment services (pick and pack) we need to know some details e.g. number of SKUs, expected order volumes, type of products, distribution requirements, etc. You can use this document: Order fulfilment brief questionnaire

We mail worldwide, but these are some of our most popular destinations where we have specific expertise:

» UK 
» Ireland
» France
» Switzerland
» Germany
» Italy
» Austria
» Spain
» Belgium
» Finland
» The Netherlands
» Norway
» Sweden

Why choose Asendia UK?
Unrivalled service range, quality approved, excellent client care, & value for money.