The most recent World Press Trends report reveals that print newspaper publishing still has a positive future ahead - but is this despite or because of digital?
According to the study, newspapers now attract more revenue from their circulation rather than from advertising, which amounts to 92 billion versus 87 billion respectively. This is an interesting insight which suggests that ‘audiences worldwide continue to read and value news products’, placing an ever-increasing importance on the quality of content that publishers create in order to maintain and attract their readers.
Other positive statistics include global print circulation, which is up by 6% year-on-year, despite decreasing in mature markets like Western Europe and America (print circulation has increased by 10% in Asia alone, revealing the significance of emerging markets).
So, as the print press industry evolves, what part does digital play in these developments?
A surprising 93% of newspaper revenue still comes from print, but overall digital revenue grew by 8% in 2014 (digital circulation revenue increased by 45%, while paid digital circulation revenue grew by 56%). However, desktop audience numbers are dropping, revealing that the future of digital journalism lies in mobile advertising, which is set to reach $52bn by 2017.
While mobile is the way forward for digital journalism, the World Press Trends report shows that print publishing is still thriving, in new markets and with changing business models. Find out more about World Press Trends here.