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E‐Commerce » Tips & Facts, Best Practice | 20.09.2015

Why you should launch an e-commerce site as soon as you launch your business

In today’s demanding business world, it can be difficult to carve out a niche for yourself. Trying to cultivate a base of dedicated customers isn’t easy when there’s so much competition in every market sector.

Many start-up business owners believe that the best course of action is to create a local business and then expand it into new territory. Of course, this business model does work fairly well, but it may not actually be the best option. If your business sells physical products rather than services, there’s no reason to limit your customer base to local shoppers. Instead, you could launch an e-commerce store as soon as you start your business, which would significantly expand the scope of your business.

Simply by adding an e-commerce section to your business’s website, you can start selling to customers from all over the country or even the world. E-commerce stores are easy to set up and can attract customers who would never have the chance to enter your physical store, simply because they don’t happen to live in the same area.

However, there is one problem with using an e-commerce store to extend your business’s ‘reach’. Organising the mailing of products to large numbers of customers in different parts of the country or world is a challenge for even the largest businesses. You may lack the resources or organisational infrastructure to fulfil the orders that customers place using your e-commerce store.

Luckily, there is a solution: you can outsource your order fulfilment to a fulfilment house. Fulfilment houses specialise in coordinating complicated mailing and shipping operations and are able to ensure that customers receive their orders in a timely fashion. They can even take care of international shipping for you. What’s more, they’re affordable. As a new business, you're unlikely to have enough capital to create your own order fulfilment system. However, fulfilment houses already have the staff, equipment and warehousing facilities to handle your order fulfilment. As such, their prices are reasonable and accessible.

New businesses often struggle to find a niche in their market sector. However, you can give your business the best chance of surviving by launching an e-commerce store and taking advantage of the services offered by fulfilment houses.