Asendia uses cookies to be able to provide you with the best possible service. If you continue to surf on the page, you consent to the use of cookies.

I consent.
Direct Marketing » Tips & Facts, Best Practice | 09.05.2015

Why charities should outsource their fundraising fulfilment

Charities rely on the goodwill and support of their donors. If you run a charity, you already know that maintaining a constant level of support while reaching out to new donors can be a time-consuming and resource-draining task. Luckily, however, you don't have to carry the burden alone. One option that's open to you is to outsource your fundraising fulfilment to a charity fulfilment services. Compared to organising all your fundraising 'in-house', this option offers several major advantages.

First and foremost, charity fulfilment services specialise in fundraising in a way that charities themselves can't. Charities have innumerable responsibilities relating to the causes they represent and to running of their own internal infrastructures. As such, they can't focus solely on fundraising or cultivate the level of professional expertise that a fulfilment service can. In other words, when it comes to fundraising, fulfilment services can be much more efficient than charities themselves. They tend to produce significantly better results for the same input of time and resources. They can utilise fundraising methods including direct mail, conventional advertising and online marketing to ensure that your charity gets the support it needs.

While the improved level of expertise found in fulfilment services can be appealing, outsourcing your fundraising also offers more tangible advantages. Fulfilment services usually have their own premises in which to produce and store marketing material. If you've ever had to rent additional premises during a big fundraising appeal to accommodate the extra direct marketing material your charity's produced, you'll know how expensive it can be. You may also have incurred greater costs than you were expecting trying to distribute this material. By outsourcing your fulfilment to a service that already has its own storage and distribution infrastructure in place, you can cut the cost of large fundraising campaigns dramatically.

The greatest advantage, however, is a personal one. You didn't start a charity (or take up running one) so you could spend your days devising marketing campaigns. You're in the charitable sector so that you can do some good in the world. By outsourcing your fundraising, you can free yourself up to focus on the cause your charity represents and cause you're passionate about.