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E‐Commerce » Tips & Facts, Best Practice | 22.09.2015

The expected and unexpected ways that fulfilment houses can help you expand worldwide

Have you recently decided to take your business to the next level by selling your products internationally? If so, you’ll face two major challenges when you open your business up to international custom. Firstly, you’ll have to find a way to meet your order fulfilment obligations across borders. Secondly, you’ll need to advertise your business to customers in international markets. It’s important to address both of these challenges in a way that’s cost-effective and highly efficient.

You may already know that fulfilment houses can help you with international distribution of your products. By outsourcing your international parcel mailing to a fulfilment house, you can save time and money and ensure that your customers receive their orders in a timely and efficient fashion. After all, fulfilment houses already have the experience, infrastructure and staff that are required to meet complex and demanding international order fulfilment obligations. In contrast, if you wanted to handle international order fulfilment internally, you’d have to hire and train new staff, purchase new warehousing facilities and equipment, and create a system to organise your international orders. So outsourcing to a fulfilment house is the sensible choice for any business that wants to expand into international markets quickly and smoothly.

What you may not realise is that fulfilment houses can also help you advertise your business internationally. Direct mail marketing is a highly effective method of international advertising; fulfilment houses can help you take advantage of it! It can be tricky to put together an effective direct mail marketing campaign aimed at international readers. It can be even trickier to make sure that your direct mail reaches a receptive audience with lots of potential customers. Conducting an international direct mail campaign without any external support can be a complicated and costly enterprise. However, fulfilment houses can help you create and distribute an effective, targeted direct mail campaign that will reach your desired audience and help convert them into loyal customers!

Moving your business into the international marketplace can be a daunting task. But there’s no reason you have to do it unaided. Fulfilment houses are a highly effective and affordable tool for establishing your business in new markets; they can help introduce a new group of prospective customers to your products and ensure that you can meet your obligation to deliver them. If you’ve recently decided to expand your business internationally, we strongly recommend working with fulfilment houses!