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Press&Publishing


Press&Publishing » Tips & Facts, Best Practice | 29.10.2015

How to attract new subscribers to your magazine or journal through the web

The digital age has brought with it access to thousands of potential customers from around the world. The key is to find, and target, your key demographic. More »

Press&Publishing » Tips & Facts, Best Practice | 20.10.2015

Cut your magazine mailing costs by reducing the weight of your publication

Reducing your magazine mailing costs doesn't just mean a small increase in profit; it also enables you to pass on some of the savings to your customers by reducing the price of the magazine. More »

Press&Publishing » Tips & Facts, Best Practice | 14.10.2015

How to take your magazine international

Taking a regional or national magazine international will increase ad and subscription sales, grow your audience and widen your appeal. But how do you go about it? More »

Press&Publishing » Tips & Facts, Best Practice | 07.10.2015

Does your magazine or journal need an international audience?

Creating a magazine or journal that has enduring and widespread appeal can be a difficult but rewarding task. Making sure your publication attracts a large enough base of readers to support itself can be even trickier. More »

Press&Publishing » Tips & Facts, Best Practice | 02.10.2015

Our top three mail catalogue marketing tips

According to a Postal Service research project entitled "The Multi-Channel Catalogue Study", mail catalogues can improve the profit margins of e-commerce sites by up to 50%. In fact, the study revealed that customers who received mail catalogues from e-commerce sites made 16% more visits to these sites, and viewed 22% more pages and spent 15% more time at the retailer’s website. More »