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Press&Publishing » Tips & Facts, Best Practice | 29.10.2015

How to attract new subscribers to your magazine or journal through the web


The digital age has brought with it access to thousands of potential customers from around the world. Taking advantage of this access could potentially bring hundreds of new subscribers to your magazine and journal. The key is to find, and target, your key demographic.

This can be done in a number of ways, but the first step is to create your own social networking sites, including Facebook and Twitter. This gives the digital customers a way in which to communicate with you and your brand, and a way for you to highlight the main themes or subjects of your magazine or journal. Your branding must be clear and obvious, with relevant images and descriptions of the magazine itself. Blogs can also be a key medium through which to communicate to a specific audience, through the use of tagging and categorising. The main aim through all of this is to create a buzz around your magazine or journal.

Ideally, your social media should all link to your main website, which should have a clear and concise landing page that outlines exactly what the customer receives with a subscription. For example, will it be weekly, monthly, quarterly? What is new in this issue compared to the previous one? Will there be a free gift sent to the customer for subscribing? Offering a free gift with subscriptions can be extremely tempting to some customers, particularly if the free gift is something related to your key demographic, such as makeup for a women's magazine. And it's easy to achieve if you set up a partnership or collaboration with a brand willing to offer their goods to you at a discounted rate.

But the main thing to remember with digital customers is the appearance. If your website looks like it was built in the 1990s, nobody is going to trust you. And, similarly, if your social media sites are not regularly updated, or if you do not use them to communicate with the public, your customers will begin to doubt your authenticity. Social media is incredibly influential nowadays, and, if used successfully, can increase your magazine distribution tenfold.