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Direct Marketing » Tips & Facts, Best Practice | 08.03.2016

How mail and subscription fulfilment can help your charity

If you run a charity, you've probably already heard how fundraising fulfilment can help you. However, fundraising isn't the only type of fulfilment service that can benefit your organisation. It might seem strange, but mail fulfilment and subscription fulfilment can also help improve your charity's performance. 

At first glance, mail fulfilment might not seem especially useful to charitable organisations - after all, it's not like you have to send packages to customers! However, charities do send out a great deal of mail to donors and other people with interest in their work. For example, your organisation may send out updates on particular issues in order to show donors the good their contribution has achieved.

You might also mail your donors and activists notifications of upcoming fundraising or awareness-raising events. If you add it all up, you may find that your charity sends out a lot more mail than you think. Managing all that mail and making sure each piece reaches the right address takes up a lot of time and resources and may divert your staff's attention away from more important charitable work. Mailing houses have their own staff and equipment for organising and sending mail, they can help take the strain off your charity and allow you and your staff to focus on running the organisation and making the world a better place.

In addition to sending out updates and other mail, many charities also run a magazine devoted to their chosen cause. If your charity follows this trend, you can free up staff and resources by outsourcing your subscription fulfilment to a fulfilment house.

Both mailing and subscription fulfilment services can save your charity money as well as freeing you and your staff up to work on other resources. As we've mentioned in previous blog entries, because fulfilment houses have their own staff and premises, you don't have to hire or retain a large numbers of paid staff to manage and send out mail and subscriptions. Nor will you have to rent extra space to organise and process mail subscriptions. These benefits aren't unique to charities, of course; any organisation that uses a fulfilment service will save cash. However, because charities don't exist to make a profit, it can be easy for them to overlook financial advantages. If you run a charity, remember that saving money on paid staff and property frees up cash to invest into your cause.

Fundraising fulfilment might be the most well-known form of fulfilment for charities, however, other forms of fulfilment can be just as effective at saving your organisation money and saving your personnel time. It's time to free up your charity to focus on the cause it exists to promote; it's time to invest in fulfilment.