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E‐Commerce » Tips & Facts | 13.10.2015

Growth in apparel e-commerce is driving novel packaging

With the likes of Ted Baker (sales up 64%) and Moss Bros (sales up 55%) among many traditional high street clothing retailers reporting rapidly improving e-commerce sales, the demand for packaging for big name clothing and apparel retailers is on the increase. With wide ranges of packaging available - including poly and vinyl zipper bags, polyurethane sleeves, tie boxes, bag cartons and others - there is great interest from vendors in making the delivery part of the online shopping experience more memorable.

While free or expedited shipping remain the key points for customers when it comes to online retail, no one wants their big-brand dress or suit to arrive crumpled up in an anonymous sleeve or box. When Moss Bros opened its e-commerce site in 2013, it turned to BoxGarment for a range of innovative, sustainable packaging. Winning the customer over with stylish, easy to open packaging that presents their items in the best possible condition is just one way that online retailers can improve the customer experience, and encourage repeat business and buyer loyalty.

Boutique e-commerce services can move their style to the packaging and promote their identity and brand at minimal extra cost with wraps for standard mail boxes. Larger firms can have custom designed boxes for all kinds of needs. If you want an inspiring story about packaging and boxes, read this article about movie director Stanley Kubrick's obsession to design the perfect storage here.

By approaching innovative packaging businesses and finding the right cost solution, your business and brand can benefit from that last flourish at the point of delivery. Of course, that is nothing if the delivery experience is a poor one. Limited delivery options, with no communication, realistic delivery time or unreliable couriers, can turn the whole experience sour, so tying up a reputable and reliable shipping service is another key element.

Whatever your businesses packaging needs, we offer global mail and shipping services that can get any size or design of parcel to its destination on time in perfect condition.