Consumers are waking up to the fact that a much wider range of lower priced products can be found internationally. For years now, we have seen a noticeable increase in people buying things on the internet from other countries, with a huge 17% increase in online sales in 2015 with France alone. Yes, the people of France have become particularly astute in recent years, seeking cross-border bargains. So, what are the trends we're seeing right now?
We are in a "want it now" generation in which people expect their needs to be met immediately, even to the most minute detail. This is particularly prevalent in France, where consumers expect to be able to order things online and pick it up from a local store. A big trend at the moment is with retailers that offer the option of having their purchase sent to a locker. Yes, online companies are growing to understand their consumer more, with speed and convenience being the key factor whilst deliberating the order fulfilment.
Mobile devices are quickly becoming a great sales tool in France. Recent research by InMobi shows that French mobile users are browsing the web six times longer than they are watching TV each day. Supermarket giants like Correfour in France have capitalised on this with NFC-enabled mobile kiosks. These kiosks allow consumers to have a "virtual wallet" in which you can keep store credit on your phone using a dedicated app, along with skipping the queues at the other tills. It's also a great way of connecting both the online and offline world.
Although the French are known for liking things exclusively in their native language, a big trend that is continuing is a love of British fashion and German electronics, which recently decided to expand by offering international parcel services. Did you know that nearly 10% of German exports are actually sold to the French now? Did you also know that there was a 9% increase in British exports to France from the first half of 2014 on last year? Yes, the French love products such as Wyke Farm cheese, and we are seeing more and more supermarket chains stocking these products nowadays.