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E‐Commerce » Tips & Facts | 15.10.2015

E-commerce tools that will help you grow

You might have the best products in the world, you might have the finest warehousing and storage facility and the ultimate third-party order fulfilment company on your side. But if your e-commerce isn’t firing on all cylinders, your efforts will count for nought.

Of course, there is no magic wand, there simply isn’t a single tool that will do everything for you. You need to get the basics of SEO and marketing right and you need to put in the work on your content marketing. Do that, though, and these additional tools will be the icing on the cake.

Here are some of the best tools that will make a real difference to your e-commerce capability and help you make more sales.

1. HubSpot

One of the slickest marketing tools in the business, this software - if utilised to its full potential - will drive huge amounts of traffic to your site. It helps you optimise your social media, SEM and every aspect of your marketing effort, as well as analysing everything after the event, to make sure you have the best possible chance of drawing a crowd in the first place.

Find out more here

2. Ometria

This clever piece of customer acquisition and retention software helps you tailor the experience to the individual shopper and also gives you invaluable information as to what you can do to get them to shop again. By analysing the data on your behalf, Ometria lets you treat your online customers like a client, rather than a faceless stranger.

Find out more here

3. Jirafe

An alternative to Ometria, it’s really a case of choosing one of them, not both. So check them out to see which one best suits your needs. Jirafe is a consumer intelligence system that analyses customer data to help you tailor offers and come up with the best way to make them buy something from you next time around.

Find out more here

4. TradeGecko

As soon as you sell an item, this innovative software updates your inventory so you know exactly what you have and where. There’s nothing worse than selling stock you don’t have and imposing wait times on your customers, so get it right first time and remove items from the store that you don’t have in stock with this clever add-on.

Find out more here.

5. Channel Advisor

This channel management software allows you to list, optimise and customise your different product listings for different channels and store fronts.

To find out more here

6. eShopWorld

This cross border e-commerce solution helps you maximise your customer base by showing customers the price of their purchase in their local currency, including duties, taxes and shipping costs. As well as presenting customers with a range of local delivery options.

To find out more here