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Direct Marketing » Trends, Tips & Facts, Best Practice | 24.06.2014

Coupons have staying power


A recent survey points to the continued power of coupons as a call to action in direct mail…

Among the 2,200 mums questioned, 89% said they were regularly influenced by coupons to try new food and drink products – and 49% said it was a frequent occurrence.

"The power of the coupon hasn't faded in the digital era, but has taken on new life, as women search for savings across a range of channels," said Mark Kaufman, Founder and CEO,

Print media was the most popular medium for discovering coupons, according to 78% of respondents, while supermarket circulars were also popular (65%). That compares to 55% who said they often found coupons online.

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