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Direct Marketing » Tips & Facts, Best Practice | 12.08.2015

Building on your success with fundraising fulfilment


If you run a well-established charity, you may think that fundraising fulfilment outsourcing isn't for you. After all, you've been managing your own fundraising successfully for years! However, the truth is that even the largest and most successful charity can benefit from outsourcing its fundraising to a fulfilment house. So what exactly are the advantages of fundraising fulfilment outsourcing for an established charity like yours?

1. Staying dynamic 

First and foremost, outsourcing your fundraising fulfilment can free you up to concentrate on other aspects of your charity. If your charity is well-established and successful, you probably want to try out new initiatives and expand the charitable work that it undertakes. If you have to devote time and manpower to fundraising, it may be much harder to pursue these goals. By outsourcing your fundraising to a fulfilment house, you can take pressure off yourself and your staff, thereby creating the 'breathing room' that you need to try out new things and build on your charity's success.

2. Creating new donors

Outsourcing your fundraising fulfilment can also expand your pool of potential donors. If your charity is successful, the chances are that your fundraising efforts operate like a well-oiled machine. In other words, you can reliably attract donations but are you only attracting them from a particular demographic? A practiced pattern of fundraising activities can be effective, but it can also cause you to miss potential donors in demographics that your campaigns don't target. A fulfilment house can bring a fresh perspective to your fundraising strategy and target new demographics. As such, outsourcing your fundraising fulfilment can give you access to donors you never knew existed while retaining your existing donor-base.

3. Overcoming obstacles

Sooner or later, even the most successful charity is likely to reach a point where it can no longer expand or improve itself or so it seems. If this has happened to your charity, it may seem that it has reached its peak. This may not really be the case, it's possible that your charity has simply reached a metaphorical plateau and just needs an external boost to help it continue its expansion. Fundraising fulfilment outsourcing can provide exactly this kind of boost, either for a short period or as a long-term solution.

If you run a well-established charitable enterprise and want to improve it while attracting new donors, you should consider outsourcing your fundraising fulfilment. You may be surprised by the benefits!