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Direct Marketing » Tips & Facts, Best Practice | 25.08.2015

Are handwriting robots the future of direct mail campaigns?


Handwritten letters and notes are perceived to be a lot more personal and, therefore, valuable to recipients in comparison to typed letters. Due to the rarity of handwritten letters in the modern day, people are now increasingly likely to open up mail which is handwritten.

Of course, it is simply impractical for large companies to send out every single one of their letters to existing or prospective clients in a handwritten format. Although it would encourage customers to actually open and read their mail from these companies opposed to overlooking it, it is just too time-consuming and expensive to hire people to write out all of their mailings. So, is there a solution?

There are now companies who have tried to overcome this issue by creating robots who handwrite letters, which could result in businesses sending out a large amount of letters to their customers which appear to be handwritten.

For instance, the relatively new website and app ‘Handwrytten’ uses a robotic machine to handwrite letters for their customers, which means that we humans are easily able to avoid this time-consuming task. There are a variety of pre-set handwriting styles and fonts which customers are able to choose from, some of which are even based on the handwriting of famous people. But, if customers want an even more personal effect, the robots have the capability to impersonate a customer’s own handwriting. These robots are a lot more efficient than humans; they are able to continue writing for hours on end, without making mistakes.

If businesses do begin to make more use of the services offered by these types of robots, it could mean that an increasing number of potential customers can be reached. Less people will straightaway disregard of the mail that they receive from businesses, and they are likely to pay more attention to what is written. This should hopefully increase sales and raise the level of response rates for businesses, who will have done so by establishing a more personal touch on their mail.

Unfortunately, as of yet, these robots do not write much faster than the average human - but they could do so in the near future. Technology is fast-progressing, and so these robots could be almost perfected and used on a large scale very soon.

Take a look at a handwriting robot in action at: