Previously on the Asendia blog, we posted an article that looked at the results of a survey conducted in the UK, which aimed to find out whether the British public were ready for the e-commerce industry to roll out drone delivery. The survey found that many people weren't comfortable with the idea of their orders being delivered by drones, and that they expected drones to struggle in some order fulfilment situations, like with large or heavy packages. So that's the UK, but what about America? A recent survey conducted by Chicago-based social marketing agency Walker Sands Communications, is showing the opposite: the American public can't wait for drone delivery. Let's take a look at the results of this survey in more detail.
Titled Reinventing Retail: What Businesses Need to Know in 2015, the study surveyed over 1,000 American people, and asked them a variety of questions about drones, e-commerce, and delivery options. One of the main questions asked them which e-commerce providers they thought were closest to rolling out drone delivery services, and the vast majority of people answered with the same two big names: Amazon and Google. The survey also asked participants how soon they thought that drone delivery would be a common feature on e-commerce websites, and almost 70% of them stated that they felt this could happen within the next five years, with the rest thinking more long term.
However, the key question in this survey concerned how drone delivery would affect shopping habits amongst consumers. When asked if they would be more likely to shop with companies offering drone delivery, 80% of them said that they would, mainly due to the speed and efficiency that drone deliveries are promising customers. This fits in well with current trends regarding the expectations that consumers have of order fulfilment and e-commerce delivery, with faster shipping options and specified delivery times becoming increasingly common, especially with the larger retailers like Amazon. As consumers become busier and their lives become more flexible, they are expecting retailers to work around them, leading to a change in e-commerce delivery methods and processes.
You can read the report in full here.