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Direct Marketing » Trends, Tips & Facts, Best Practice | 19.05.2015

3 ways to merge your social media and direct mail campaigns

Many businesses see their direct mail and social media marketing campaigns as separate entities - but it doesn't have to be this way. Integrating your social media and direct mail isn't as hard as you might think, and it can really benefit your business. To help you make the most of your marketing campaigns, we've put together a list of three ways you can integrate your social media and direct mail.

1. Plan your marketing content strategy

Everyone will tell you that in today's world, content is king - so make sure you plan it properly. Proper planning means you can make your content consistent across both your direct marketing and social media operations. This creates a cohesive, memorable brand that can be recognised by your customers across all marketing platforms. If you make your content flexible, you can use it in both your direct mail and social media posts, which means you're firing on all fronts.

2. Put social links into your direct mail content 

This step is very simple, but it's one many people overlook. Putting social media links into your direct mail content integrates the two campaigns from the start, and should direct more people to your social pages. This can help to create a sense of community around your brand, which encourages brand loyalty and will feed into your inbound marketing strategy. Today's customer wants to be interacted with as well as sold to, and fusing your direct mail with your social media content is a great way to do both.

3. Make your direct mail interactive.

Making your direct mail interactive isn't as hard as you might think. Something as simple as adding a QR code that takes your customers directly to your social media pages is an easy way to integrate the two campaigns. This way you're making your customers aware of your social media presence through direct mail, whilst at the same time providing interesting and unique direct mail content that your customers will remember. This means they'll remember your brand, hopefully make return visits to your social pages, and make sure they read your direct mail in the future - it's win-win!