Direct mail is still a great way to interact with your customers, generate leads, and convert sales - but are you doing everything you can to ensure quality control of your direct mail? Don't get caught out with your next mailing, and follow these three tips to ensure your mailing is of the highest quality.
Quality control starts with ensuring you have properly prepared your content. It is a good idea to get everything together before you start assembling your mailing, including images of the necessary size and quality, your content, taglines, logos and anything else you might need.
This may sound obvious, but you'd be surprised at just how many people forget to proofread not only their direct mail campaigns, but all of their marketing content. It won't take you long, but it can have a significant effect on the quality and effectiveness of your campaign. Think of it this way, if you received a piece of direct mail full of spelling errors, typos, and duplicate content, would you buy something from that business? I know I wouldn't.
Proofreading ensures that you iron out these silly mistakes and that your customers perceive your business as professional and competent, which makes them more likely to buy whatever you're selling. It's a good idea to leave a couple of hours in-between proofreads so that you can come at it with a fresh pair of eyes; if you've been staring at it constantly for hours, you won't see all of the mistakes. You could even get a colleague to have a read through, as they may notice something you've missed.
Before you send out any direct mail campaign, make sure you get a sample copy to check over. Even if you've eradicated all of the mistakes with proper proofreading and checking, new ones can creep in during the amending and printing process - you don't want hundreds of mailings going out with fuzzy images or incorrect logos. At this final stage you'll be checking things like the quality of any images you've used, as well as the colour scheme and the print quality. You could do another proofread here too just to be sure it all reads correctly.