UK consumers are now actually the world’s number one e-spenders with 70%¹ of us shopping online², spending at a rate of over £1,000 a year each³, amounting to sales of over £87bn a year4. With more than 26m households in the UK alone receiving an average of 77 direct mail items a month5, 86% of them being opened and high percentages of recipients responding positively6, delivery to the right person clearly makes serious business sense. What you want to avoid is wasting time and money sending mail and goods that don’t arrive, so it’s essential to minimise non-deliveries.
The answer to minimising non-deliveries is both simple and obvious. Make sure your address data is fit for purpose before sending.
For those with a direct mailing list of thousands of customers, this might seem like a Herculean task. For a busy e-Commerce website, the option to check addresses might not be feasible. In any case, it is probably not a good use of your staff’s time.
Ensure you select a postal company then that will check the addresses and clean them if necessary, such as Asendia UK. Asendia has a dedicated team who clean databases before mail is sent, to optimise delivery and reduce wastage – not least of which, your investment. They use a wide range of data cleansing services to filter out the non-deliverables: incorrect addresses, people who are deceased and those who have opted out via services like MPS, the Mail Preference Service, from lists that you supply or targeted ones that they can produce for you.
Asendia UK are able to clean data against most suppression lists, e.g:
Postal Address File (PAF) and Quick Address
National Change Of Address file (NCOA)
Gone Aways Suppression file (GAS)
Bereavement Register file (TBR)
Mailing Preference Service file (MPS)
Telephone Preference Service file(TPS)
As well as merging, purging and de-duplicating, Asendia UK can also add in salutations if required, and enhance addresses worldwide too – which is good news for both B2B and B2C businesses expanding across borders with business post, direct mail or e-Commerce. Cleaning the database first is proven success in minimising non-deliveries of post. Simple and obvious.
Sorting the addresses during the data cleansing process also helps with the mailsorting, which can in turn keep your mailing costs lower. In the unlikely event after all the data cleaning that mail is undelivered, Asendia UK can monitor the returned items and update records for future use.
Asendia UK will provide you with a FREE data health check to ensure your mailing lists are clean. Call 0845 8738155 for more information.
Being part of a much larger international operation means Asendia UK is also a good choice for B2B and B2C overseas postal distribution, as well as deliveries in the UK. A joint venture between two of the world’s best-known postal companies, La Poste and Swiss Post, Asendia UK has direct access into Europe plus a worldwide network of delivery routes at its fingertips. Across Britain, Asendia UK is one of Royal Mail’s largest partners, which enables Asendia to achieve postage discounts for you on bulk mailings, and further savings can be made by using their Downstream Access services.
Asendia UK offers the ideal solution to minimise your company’s postal non-deliveries and increase your ROI. If you want to add even more benefits, Asendia UK offer a range of value added services including high-quality printing as well as experienced fulfillment services. So, whether you’re posting business or direct mail, or operating an e-Commerce business, Asendia UK can provide an efficient end-to-end service: from print or pick-and-pack to delivery.
For more information, see http://www.asendia.co.uk/en/services/
1 Ofcom’s 7th International Communications Market Report December 2012
2 yStats.com - UK B2C e-Commerce Report 2012
3 Ofcom’s 7th International Communications Market Report December 2012
4 IMRG Capgemini e-Retail Sales January 2013
5 Direct Mail Statistics 2012, Central Mailing Services
6 Direct Mail Statistics 2012, Central Mailing Services
About the author
Catherine Jackson is an NCTJ-qualified journalist and has been a publishing professional for over 30 years, working in newspapers, magazines, and marketing in the education, retail and travel sectors. She has also worked as a freelance copywriter, editor and proofreader before joining Asendia UK as Content Marketing Executive & Copywriter. Google+