Direct mail is generally mailed in volume, which can be a serious drain on staff resources for any company, however large or small. The last thing a company needs is their staff sitting there stuffing thousands of envelopes for hours on end.
Therefore, using a specific mailing house to fulfil your direct mail campaign is the answer. Some mailing houses offer more facilities than others, including printing, mailing lists and fulfilment, as well as volume discounts on postage.
One such mailing house is Asendia UK, with mailing houses in Bedford and Southampton and a facility at Heathrow. As a leading postal operator, Asendia is able to offer a wide range of mailing services for direct mail to suit customers’ needs and budgets.
A joint venture between La Poste and Swiss Post, the post offices of France and Switzerland, Asendia is now the second largest postal operator in Europe. With offices in 15 countries, including the UK, Asendia delivers to more than 220 destinations worldwide.
Asendia’s distribution expertise coupled with their first-rate heritage makes them a good choice because:
As a leading postal operator, Asendia prints millions of direct mail items a year. Using in-house digital print solutions or a full print management service, Asendia Print Services produces high-quality postcards, one piece and self-mailers, leaflets, flyers, brochures and booklets.
Digital printers create high-quality direct mail campaigns, complete with images, backgrounds, vouchers and barcodes, as well as data matrix to support document collation during fulfilment. And you can manage all this with the click of your mouse, from the comfort of your desk.
With either option you can add pre-printed reply envelopes, which help increase your response rates, and both options can be printed using complex variable data, to personalise your message and create bespoke mail.
Using targeted mailing lists aims to send your message to the people most likely to buy your product or service, thus increasing your sales figures and ROI. Asendia UK provides diverse mailing lists containing 36 million household and 2.5 million business addresses.to help you reach your target audience. They will also clean a list you may want to supply yourself. Carrying out this address enhancement is critical to a successful direct mail campaign – after all, there is no point in sending letters that will never arrive with the intended recipient.
Today’s technology makes personalising your marketing messages really easy. Direct mail is far more acceptable when it addresses the recipient personally and is far more likely to be acted upon. According to the DMA (Direct Marketing Association), response rates rise from 2% to 10% when direct mail is targeted and personalised, as opposed to the traditional blanket mailings. Increased responses mean increased sales and ROI.
Asendia UK’s mailing houses use high-speed enveloping machines to insert direct mail letters and messages into envelopes – much quicker than an army of office staff. The mail is then sorted and consolidated, both of which help to keep postage costs down.
Asendia offers a range of postal services for direct mail including via:
Asendia also manages returns in the unlikely event your mail is not delivered. They provide a service to update your records to avoid waste in the future.
For more information on how Asendia can help with your direct mail campaigns, see http://www.asendia.co.uk/en/uk-international-mail/overview/
For a quote, call 01234 8484 15 for Asendia.
About the author
Catherine Jackson is an NCTJ-qualified journalist and has been a publishing professional for over 30 years, working in newspapers, magazines, and marketing in the education, retail and travel sectors. She has also worked as a freelance copywriter, editor and proofreader before joining Asendia UK as Content Marketing Executive & Copywriter. Google+