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    Asendia reveals its UK management team

    15 October 2012

    Asendia UK management board combines expert knowledge and market experience of international mail

    Asendia is pleased to announce the appointment of Frederic Petton as Chief Executive Officer of Asendia UK. Frederic was previously Managing Director of La Poste UK, a post he has held since 2006.

    Frederic joined La Poste in 1996 and is credited with opening La Poste's sales office in the US, and building and running a dynamic and cohesive business development team in the US and UK.

    Frederic is part of a new nine-strong Management Board at Asendia UK, with members appointed from three global mail providers, who combined have over 60 years experience in BTB Mailflight, La Poste UK and Swiss Post International (UK).

    The shared expertise and excellence of the Board reflects Asendia's ambition to add value to their customers' business. Bringing forward the best ideas, plans and solutions from each partner the Board will open up significant business opportunities for customers. Frederic explains:

    "By working together our customers will profit from the same quality, innovation and flexibility they are used to, but will also benefit from the shared knowledge and practical expertise of two global mail experts."

    "The Board's competence and mix of skills emphasises our ambition to respond to what our customers need both now and in the future as their markets evolve, setting the standard for Business to Consumer global mail."

    United together, Asendia's combined experience means that customers will have access to a greater range of innovative, high quality worldwide products and services right along the value chain; simple and efficient end-to-end solutions for their business needs; and an unrivalled global distribution network.

    Asendia aims to be a quality provider in international Business to Consumer mail and plans to significantly expand its work in ecommerce and direct mail, as well as bring to market new and innovative products for press and publishers, and develop its upstream and downstream services. Offering an end-to-end customer service means that Asendia is prepared to grow through acquisitions and partnerships in order to offer its customers the very best service.

    The next few months will see Asendia integrate its existing networks and harmonise its portfolio of solutions. A launch of the new unified entity is planned for early 2013.

    "Asendia is about efficiency - ensuring our customers can do things better and faster using the latest solutions and most effective networks," said Frederic.

    Asendia UK Management Board

    Frederic Petton Chief Executive Officer
    Paul Taylor Deputy CEO, Chief Financial Officer
    Ian Kavanagh Deputy CEO, Director - Value Added Services
    Mick O'Dell Commercial Director
    Lloyd Webber Marketing & Sales Director
    Nick Frazer Director - Wholesale
    Rebecca Owen Director - Value Added Services
    Rolf Fleig Operations Director - Transport & Distribution
    Clare Wheeler HR Director

    Asendia is a joint venture company equally owned by Swiss Post and La Poste. Asendia launched in July having received all the required regulatory approvals. 

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